By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — Western Digital today introduced its My Cloud family of personal storage devices.
The My Cloud is designed to give users access to all their data at anytime when they are connected to the Internet from their portable device, said Scott Vouri, WD’s consumer marketing VP. At the same time, by retaining control and the physical ownership of the hard drive, My Cloud should help alleviate consumer worries about where the music and photos reside, he said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Santa Clara, Calif. — The industry’s top storage manufacturers announced today the formation of the Storage Products Association (SPA).
The SPA, which includes Western Digital, Seagate, Toshiba and Hitachi GST, will promote the importance of hard disk and solid state drive storage to consumers and professionals. This will be done by publishing materials on how to take advantage of the available storage technologies and by participating in industry events.
Irvine, Calif. — Western Digital and SanDisk reported they are collaborating on building a series of portable hybrid storage drives.
The two companies announced a plan that has SanDisk supplying solid-state disk (SSD) storage for the new hybrid drives.
The first product created by the collaboration is the Western Digital WD Black. The WD Black has 500GB of HDD capacity built into a 5mm-thick drive containing a 2.5-inch platter, almost half of the older versions that did not utilize an SSD.
The WD Black is now shipping to OEMs.
Irvine, Calif. — Western Digital introduced Tuesday a new addition to its line of WD TV set-top streaming devices, offering a more affordable price point, easier to navigate user interface, and built-in Wi-Fi connectivity.
The Western Digital WD TV Play ($70 suggested retail) is designed to bring smart-TV flexibility to the many consumers who have opted to buy lesser-featured TVs in recent years.
New York — Western Digital has increased the capacity of its My Book Live Duo to 8TB.
The previous top capacity available was 6TB. The new version is available today with a $389 suggested retail.
The My Book Live Duo is a network-attached storage device capable of creating a “personal Cloud” storage system. The system backs up all the computers on a home network and allows the data to be accessed from anywhere via the web.