By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Edmond, Okla. — Petra Industries, a distributor of mobile audio/video accessories, consumer electronics, wireless accessories and custom-installation products, will hold its 12th Annual Car Audio Expo on Sunday, April 27, at its headquarters, here.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Edmond, Okla. — Petra has partnered with iBattz to distribute its portable power accessories.
iBattz develops top-of-the-line portable power and removable iPhone battery cases for everyday use. The distributor said their portable power products are an affordable solution to a common problem facing consumers: too much to do on their devices, and not enough power to do it.
Edmond, Okla. — Petra Industries has partnered with Good Call to incorporate their Bluetooth accessories into their WirelessHQ lineup.
Good Call’s products offer a solution to the constant problems of hard-to-hear cellular phone calls, arm fatigue and constant drained cell battery life, Petra said.
Edmond, Okla. — Petra Industries has appointed Niraj Trivedi as Texas district sales manager of car audio.
Trivedi will be responsible for generating repeat business with Petra’s current customer base, increasing sales of Pioneer mobile A/V products, and promoting Petra as the car audio distributor of choice for the region, the distributor said. He has 13 years of car A/V sales expertise and extensive knowledge of sales and marketing strategies to grow its mobile A/V sales within the state of Texas, it added.
Edmond, Okla. — Petra Industries recently mailed its nearly 1,300-page, 2013 fall catalog to more than 75,000 independent retailers, e-tailers, and custom installers and integrators across the U.S.
Petra’s fall 2013 catalog showcases more than 15,000 products from more than 500 industry-leading manufacturers, including Sony, Canon, Zagg, SiriusXM, JVC, Garmin, Clarion, NXE, RCA, Scosche, Midland, Monster, Belkin, Peerless, Ballistic, Trident, Griffin, Lenmar, iLuv, Speck, iHome, OmniMount Pentax, Conair, Panasonic and more.
Edmond, Okla. — Petra Industries has partnered with LifeTrak to incorporate active lifestyle products into their “appcessory” product offerings.
LifeTrak’s new line of activity monitors sets a new standard of excellence and performance for the fitness category. LifeTrak watches are easy to use and feature a completely customizable method to monitor biometrics, the distributor said.
Edmond, Okla. — Petra Industries has signed a distribution partnership with Linksys.
With so many computers, smartphones, tablets, e-readers and more being used in a single home or office, it’s essential to have the right wireless network installed, Petra said.
Linksys delivers a wide range of innovative products needed to accomplish this task, the distributor said.
Petra is now carrying Linksys routers, range extenders and ethernet switchers, which will be featured in the fall 2013 Petra catalog due out in October.