By Lisa Johnston
New products on display at the American International Toy Fair, held in N
WASHINGTON – The Consumer Electronics Association (CEA) and SquareTrade, the extended-service plan provider, have collaborated on an instructional white paper for retailers seeking a service plan provider and higher attachment rates.
The report, based on CEA research released last fall, is the first in-depth analysis of protection-plan demand and consumer attitudes issued by the CEA. The trade association said it was prompted by recent changes in the extended-warranty industry and the growth of the mobile product segment.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
San Francisco – SquareTrade, a direct seller of competitively priced extended service contracts, has hired former Expedia.com chief financial officer Michael Adler to serve in the same role.
The company has also named Dina Furash as strategic partnerships senior VP.
Both appointments are effective immediately.
In his new post, Adler is responsible for SquareTrade’s global finance functions including financial planning and analysis, accounting, tax, and treasury.