By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Phoenix, Ariz. – MTX Audio changed the name of its Connected Commerce program for brick-and-mortar retailers to Cloud Commerce and altered the program to pay dealers faster and reduce the cost of in-store demo units.
Under the original program, unveiled at International CES, brick-and-mortar dealers stock no inventory but instead place orders through a dealer portal on MTX.com. MTX then ships the order direct to the consumer or to the store. MTX also sells direct to consumers on its website at the same price.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Phoenix — MTX Audio will attend a variety of events this month to showcase its new products and initiatives.
The MTX Audio StreetTeam will highlight the company’s new Connected Commerce selling model, which aims to bring factory-direct audio solutions to consumers. Representatives will be at the Import Face-Off April 7 in Ennis, Texas, and Arizona Bike Week April 10-14 in Scottsdale, Ariz.
Phoenix — MTX Audio launched a new series of car subwoofers whose design features deliver higher sound-pressure levels (SPLs) and sound quality than their predecessors.
The three new 55-series models, which will replace the Road Thunder RTS series, are available in dual-2-ohm and dual-4-ohm versions, whereas the RTS series is available only in single-4-ohm and dual-2ohm versions.
LAS VEGAS — MTX Audio, part of Mitek’s electronics and communications group, unveiled during International CES a three-part strategy which includes its “Connected Commerce” dealer program, a unilateral pricing policy (UPP), and a five-year warranty.
Connected Commerce is an integration of in-store sales with online efforts in order to help increase a dealer’s reach, improve the customer experience, and lower costs, MTX said.
Phoenix – MTX Audio will go to International CES to unveil a new business strategy said by president Loyd Ivey to represent “a fundamental change in the way MTX delivers products to its customers.”
Ivey said, “Despite major shifts in the mobile audio market, many in the industry are clinging to antiquated business models that make it impossible to compete,” he contended.
“MTX Audio has designed a smarter, new way of doing business, removing costs and links out of the supply chain.”