New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Baltimore – Polk Audio launched what it called its most aggressive promotion campaign ever, teaming up with music group Walk Off The Earth, promoting an online talent-search contest, and deploying a product-laden tour bus around the U.S.
The “Listen To The Music” campaign will focus on promoting the company’s Heritage Collection of personal audio products, mainly to the 25- to 34-year-old age group.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Baltimore — Polk unveiled a pair of fashion-themed in-ear headphones on Thursday.
The Nue Era headphones, which carry a $99.99 suggested retail, come in tortoise and gold, or black and silver designs. The 13.5mm drivers have polymer resin housings, which Polk said has “excellent audio damping properties.” Frequency response is listed at 10Hz to 14kHz, with impedance of 16 ohms and sensitivity of 101.2dB.
Other features include iOS-compatible in-line mic and controls, 90-degree connector, and three different choices of ear tips.
Los Angeles — Polk Audio used E3 to debut three audio products custom engineered to produce a more immersive video gaming experience.
Two of the new products — the N1 soundbar and 4 Shot gaming headphone — were developed in collaboration with Microsoft and optimized to deliver audio finely tuned to the new Xbox One, Polk said.
The third product, the 133t headphone, was designed specifically for game play and entertainment using the Xbox 360 console.
Pricing on the products was not announced.
Vista, Calif. — DEI Holdings announced it has formed a new division for its Polk Audio, Definitive Technology and Boom brands, known as Sound United.
It also announced a number of management changes to accompany the shift.
DEI said in a statement that the brands “will remain separate and distinct from one another to fill their unique roles in the market.”
Directed, DEI's remote-start brand, will remain a stand-alone division and will not be affected. A DEI spokesman told TWICE the move brings all three audio brands under one umbrella.
Las Vegas –Polk Audio’s first streaming tabletop speaker will be the first of about eight personal audio products planned in 2013 to incorporate a new “retro-futurist” design aesthetic whose craftsmanship will be designed to convey the company’s heritage in component speakers without looking old, company executives said.
Baltimore – Audio industry veteran Paul DiComo is leaving Definitive Technology to open a full-service marketing consulting company with former Polk Audio marketing VP Al Ballard, who left Polk in October.
Polk and Definitive are owned by DEI Holdings.
DiComo spent 25 years with Polk Audio as national sales manager and later as marketing and PR manager before moving to Definitive in 2007 as senior VP of marketing and product development.
Ballard was with Polk for 26 years, most recently as marketing VP.
Baltimore – Polk Audio will go to International CES with live musical performances by five independent acts at South Hall 1 booth 21130.
The artists will perform during show hours from Jan. 8-10, 2013, in a soundproof booth so they can be heard over the noise of the show floor. Also to help listeners focus on the music, Polk will create a specially designed seating area in which attendees will listen to the acts through the company’s UltraFocus active noise-canceling on-ear and in-ear headphones.
Baltimore — Polk Audio is expanding its headphone selection to 10 models with the brand’s first three headphones designed for use with Android smartphones and with a new noise-canceling headphone that adds hands-free microphone and in-line Apple controls.
Each model is available in multiple colors.