BOOM Promises To Get Louder In ’13

By Joseph Palenchar On Nov 29 2012 - 2:26pm

BOOM founder Ryan Minarik (left) and DEI Holdings chief design officer Michael DiTullo wouldn’t stop talking about the brand’s first Bluetooth speaker until they posed for this photo.

New York – BOOM, the fledgling DEI-owned lifestyle brand targeted to active-lifestyle youth, plans to expand its personal-audio assortment, expand its CE-channel distribution, and begin selling through lifestyle stores in 2013 to build on its growth through college bookstores, founder Ryan Minarik told TWICE today.