San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Vista, Calif. — DEI Holdings announced it has formed a new division for its Polk Audio, Definitive Technology and Boom brands, known as Sound United.
It also announced a number of management changes to accompany the shift.
DEI said in a statement that the brands “will remain separate and distinct from one another to fill their unique roles in the market.”
Directed, DEI's remote-start brand, will remain a stand-alone division and will not be affected. A DEI spokesman told TWICE the move brings all three audio brands under one umbrella.
Vista, Calif. - DEI Holdings has appointed Blair Tripodi as chief marketing officer at its Polk, Definitive Technology, and BOOM Movement business units.
All marketing for DEI’s Directed business unit, which focuses on automotive security and remote starting systems, continues to be led by Directed president Mike Simmons and Directed marketing VP Jim Jardin.
Tripodi will lead DEI’s audio marketing efforts to elevate the three audio brands’ visibility in the U.S. and international markets, the company said.
New York – BOOM, the fledgling DEI-owned lifestyle brand targeted to active-lifestyle youth, plans to expand its personal-audio assortment, expand its CE-channel distribution, and begin selling through lifestyle stores in 2013 to build on its growth through college bookstores, founder Ryan Minarik told TWICE today.