41 Million To Shop On Thanksgiving: Poll

By Alan Wolf On Nov 21 2012 - 9:17am

New York – Despite criticism of some retailers’ Thanksgiving Day store hours, 17 percent of consumers plan to shop on the holiday, a new survey shows.

The poll, by The International Council of Shopping Centers (ICSC) and Goldman Sachs, found that 41 million Americans plan to take advantage of the increased Thanksgiving hours.

The chief reason for shopping on Thanksgiving, cited by one-third of consumers, was that it would be “an earlier opportunity to find bargains,” reported ICSC chief economist and research VP Michael Niemira.