By Lisa Johnston
New products on display at the American International Toy Fair, held in N
While skimming through the images coming out of International CES a few weeks ago, I came across an odd contraption: a Polaroid camera.
I’m not a photography buff by any means, although I have my moments where I think I could be the next Steve McCurry. Quite frankly, when I see people with these other cameras, huge things, costing hundreds of dollars with a lens the length of my arm, it kind of annoys me.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Las Vegas — The Polaroid brand returns to the TV category at the 2014 International CES, with line of affordably priced LCD TVs, including a 50-inch Ultra HD LCD TV model and a Polaroid-branded tablet.
The brand has been licensed to Empire Electronics by PLR Holdings for TV category. Under the brand’s prior stewardship, Polaroid TVs had grown into a powerful volume mover for the mass market.
Minneapolis — An updated version of the Polaroid-branded kid-geared tablet is now available, adding dual cameras, more preloaded apps, more RAM and a faster processor.
The tablet is manufactured by Southern Telecom, an authorized Polaroid licensee.
The 7-inch Kids Tablet 2 has a $149 suggested retail. Specs include Android 4.2 OS, 1,024 by 600 resolution, 8GB internal storage with SD card slot, 1GB RAM, dual-core 1.6GHz Cortex-A9 processor and 802.1b/g/n Wi-Fi. It has a 0.3-megapixel front camera, 2-megapixel rear camera and a 3,500 mAh lithium-ion battery.
Edison, N.J. — Sakar International said this week that its Polaroid-branded iM1836 Android-powered compact system camera (CSC) is available exclusively through Amazon and Walmart.
The Polaroid CSC, which launched at International CES 2013, is said to offer DSLR quality and flexibility with the simplicity, affordability and convenience of a point-and-shoot camera.
Ridgefield Park, N.J. – Polaroid has been named the official action sports camera sponsor of the 2013 King of Wake wakeboarding series.
King of Wake draws the sport’s most prestigious contestants from around the world into a season-long points chase to determine the ultimate champion.
The King of Wake series will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, Mich.
Ridgefield Park, N.J. — The Polaroid brand has expanded with the addition of the value-priced XS80 mountable HD action video camera.
The XS80 ($130 suggested retail), which is manufactured and sold by Polaroid licensee C&A Licensing, allows consumers to capture action and point-of-view shots in extreme weather conditions.
The camera has the ability to take 1080p video at 30 fps, and it can be mounted to record action while biking, surfing, mountain climbing or any other outdoor activity.
Delray Beach, Fla. – Polaroid and Fotobar plan to launch a chain of wireless photo editing and finishing stores this year.
The first of their Polaroid Fotobars is slated to open here in February, and will be followed by at least nine more locations in Boston, Las Vegas, New York and other markets.
The service was first launched online in October at PolaroidFotobar.com.
Ridgefield Park, N.J. — C&A Marketing, a licensee of the Polaroid brand for instant digital imaging cameras and accessories, has re-opened 18 select Ritz Camera & Image Stores across the country along with the online specialty imaging business RitzPix.com, the company revealed Thursday.