Boston Acoustics Seeks Balance Between Soundbars, Component Speakers

By Joseph Palenchar On Nov 15 2012 - 2:49pm

Boston Acoustics VP/GM Mitch Nollman with an automated merchandising display for the brand’s compact 2.1-speaker SoundWare XS Digital Cinema with virtual surround.

New York – Boston Acoustics wants to rebuild its share of the component-speaker market to complement its strong growth in active soundbars.

In an update with the media this morning VP/GM Mitch Nollman outlined the brand’s marketing plans and product rollout.