By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Center Valley, Pa. — Olympus introduced Wednesday the compact E-M10 to flagship OM-D interchangeable-lens camera.
The OM-D E-M10 is said to combine the high image quality, speed and power with an extremely compact and stylish all-metal body.
The Olympus OM-D E-M10 will be available in March at a $699 suggested retail for the body only (black and silver versions are available), and $799 for the body and an M.Zuiko Digital 14-42 mm f3.5-5.6 II R lens.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Center Valley, Pa. — Targeting advanced and semi-pro photographers, Olympus introduced Tuesday the Stylus 1 high-performance point-and-shoot camera.
The all-in-one camera, which ships in December at a $700 suggested retail, includes an i.Zuiko 10.7x (28-300mm equivalent) F2.8 lens with VCM image stabilization mechanism and macro focusing; a 12-megapixel, 1/1.7-inch BSI CMOS sensor; and TruePic VI image processor.
Center Valley, Pa. — Olympus has unveiled the OM-D E-M1 compact system camera (CSC), said to be as powerful as a professional DSLR.
Shipping in October, the OM-D E-M1 will carry a $1,400 suggested retail for the body alone and will stand as the company’s new premium flagship camera. It incorporates the mirrorless Micro Four Thirds image sensor technology found in Olympus’ CSC models while producing the speed and imaging characteristics of an SLR, the company said.
Tokyo – Due mainly to growth in its medical equipment businesses, Olympus said Wednesday it returned to black in fiscal year 2012.
It reported a group net profit of $78.4 million (8.02 billion yen), compared with a loss of $479 million (48.99 billion yen) in the previous year.
But company president Hiroyuki Sasa said Olympus sustained a greater than anticipated operating loss of $225 million (23.07 billion yen) from its imaging business, mainly consisting of digital cameras.
Center Valley, Pa. — Olympus celebrated the 50th anniversary of its Pen F camera with the introduction of the Pen E-P5 mirrorless digital compact system camera offering up to a 1/8,000-second shutter speed and built-in Wi-Fi support.
Olympus said it developed the Pen E-P5 to offer discerning photographers a range of advanced automatic and manual tools in a retro-look compact body.
Center Valley, Pa. — Olympus launched a sweepstakes promotion on Thursday tied to its sponsorship of the World Ski & Snowboard Festival in Whistler, British Columbia.
The contest will award a four-day ski trip for two to Whistler Village at the Hilton Whistler Resort & Spa.
The Road to Whistler sweepstakes grand-prize winner will receive the April 12-15 trip and new Olympus OM-D E-M5 and Tough TG-2 cameras.
Center Valley, Pa. — Olympus introduced Tuesday the compact Stylus XZ-10 as the latest high-end addition to its X-series point-and-shoot camera line.
The camera, which ships in March at a $400 suggested retail, features many of the features in the flagship Stylus XZ-2 but in a more compact body configuration.
The pocket-sized camera has a bright 5x (26-130mm) F1.8 to 2.7 zoom lens, pro-style manual settings, ISO sensitivity to 6,400, a 1/2.3-inch 12-megapixel backlit CMOS sensor and TruePic VI image processing.
Center Valley, Pa. — Olympus Imaging America has unveiled plans for an integrated multimedia campaign, featuring television and online advertising to highlight the company’s Pen E-PM2 Micro Four Thirds mirrorless compact system camera (CSC).
Olympus said its new “Capture Your Stories” campaign demonstrates how easy it is to capture great images on the go with the new Olympus Pen, simply by touching the camera’s LCD screen.
Center Valley, Pa. – Olympus has introduced an M.Zuiko Digital 17mm f1.8 lens to its family of Micro Four Thirds lenses.
The 34mm equivalent lens (in 35mm film cameras) offers a bright, wide-angle, single-focal-length for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments.
The compact lens, which ships in December at a $500 suggested retail, features a metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.