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Tokyo – Due mainly to growth in its medical equipment businesses, Olympus said Wednesday it returned to black in fiscal year 2012.
It reported a group net profit of $78.4 million (8.02 billion yen), compared with a loss of $479 million (48.99 billion yen) in the previous year.
But company president Hiroyuki Sasa said Olympus sustained a greater than anticipated operating loss of $225 million (23.07 billion yen) from its imaging business, mainly consisting of digital cameras.
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Center Valley, Pa. — Olympus celebrated the 50th anniversary of its Pen F camera with the introduction of the Pen E-P5 mirrorless digital compact system camera offering up to a 1/8,000-second shutter speed and built-in Wi-Fi support.
Olympus said it developed the Pen E-P5 to offer discerning photographers a range of advanced automatic and manual tools in a retro-look compact body.
Center Valley, Pa. — Olympus launched a sweepstakes promotion on Thursday tied to its sponsorship of the World Ski & Snowboard Festival in Whistler, British Columbia.
The contest will award a four-day ski trip for two to Whistler Village at the Hilton Whistler Resort & Spa.
The Road to Whistler sweepstakes grand-prize winner will receive the April 12-15 trip and new Olympus OM-D E-M5 and Tough TG-2 cameras.
Center Valley, Pa. — Olympus introduced Tuesday the compact Stylus XZ-10 as the latest high-end addition to its X-series point-and-shoot camera line.
The camera, which ships in March at a $400 suggested retail, features many of the features in the flagship Stylus XZ-2 but in a more compact body configuration.
The pocket-sized camera has a bright 5x (26-130mm) F1.8 to 2.7 zoom lens, pro-style manual settings, ISO sensitivity to 6,400, a 1/2.3-inch 12-megapixel backlit CMOS sensor and TruePic VI image processing.
Center Valley, Pa. — Olympus Imaging America has unveiled plans for an integrated multimedia campaign, featuring television and online advertising to highlight the company’s Pen E-PM2 Micro Four Thirds mirrorless compact system camera (CSC).
Olympus said its new “Capture Your Stories” campaign demonstrates how easy it is to capture great images on the go with the new Olympus Pen, simply by touching the camera’s LCD screen.
Center Valley, Pa. – Olympus has introduced an M.Zuiko Digital 17mm f1.8 lens to its family of Micro Four Thirds lenses.
The 34mm equivalent lens (in 35mm film cameras) offers a bright, wide-angle, single-focal-length for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments.
The compact lens, which ships in December at a $500 suggested retail, features a metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.
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