By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Tampa, Fla. - DOW Electronics announced today a refresh of its 53-year-old, iconic industry brand in the most significant update of its marquee identity in company history.
DOW’s new logo will appear at its locations, website, packaging, advertising and other marketing materials include “distinctly visual graphics and images that reflect the company’s focus on six core consumer electronic industry segments,” DOW said.
Those segments include satellite television, satellite broadband, home audio and video, car and marine audio and VoIP.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.