By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Boston — Online advertising services company OwnerIQ has developed a way for suppliers to measure the effectiveness of advertising campaigns on the browsing behavior of shoppers within a retailer’s website, the company said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Reston, Va. – CE and related categories were the top performers in online sales during the third quarter.
According to a survey by market research firm ComScore, CE, computer software, and digital content and subscriptions, along with apparel, led the pack in e-commerce sales for the three months ended Sept. 30, with gains of at least 16 percent year over year.
Total online sales rose 15 percent during the period, to $41.9 billion, representing the eighth consecutive quarter of double-digit growth.