By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Port Washington, N.Y. — The premium U.S. headphone market jumped 21 percent in sales in 2013, The NPD Group said, spurred in part by a rise in fitness-related features.
Premium headphones, which are models that cost $100 or more, surpassed $1 billion for the year. The stereo headphones market, meanwhile, grew 11 percent to $2.3 billion in 2013.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Santa Clara, Calif. — Falling prices and advances in displays will lead to higher global shipment levels of tablet PCs, which will increasingly replace notebook PC shipments in the future.
According to The NPD Group 2014 global tablet PC shipments are expected to rise to 315 million units, comprising more than 65 percent of the market, according to the NPD DisplaySearch “Quarterly Mobile PC Shipment and Forecast Report.” Tablet shipments will climb to 455 million units by 2017, encompassing nearly 75 percent of the mobile PC market.
Port Washington, N.Y. – Smartphone penetration grew to 60 percent of the cellphone user base at the end of 2013, up from 2012’s 52 percent, and Apple and Samsung increased their share of the installed smartphone base to a combined 68 percent from the year-ago 57 percent, The NPD Group said.
Smartphone users’ data usage also grew during that time, in large part to stream music, the company said in citing the results of its “Connected Intelligence Connected Home” survey.
Port Washington, N.Y. – Wearable devices have a relatively high level of consumer awareness at around 50 percent, but factors such as bulk, cost and durability may hinder adoption rates, according to a report by The NPD Group.
The study found that about 33 percent of consumers asked are likely to buy a wearable, defined for this report as smart watches, smart glasses and fitness bands. Smart watches have a slight lead in recognition, with 36 percent of all consumers saying they know of the devices, compared with 32 percent for fitness devices and 29 percent for glasses.
Las Vegas – Holiday sales of the core TV, PC, tablet and headphone categories rose 3.7 percent to $9.5 billion during the critical five weeks between Nov. 24 and Dec. 28, The NPD Group reported, compared to a year-ago rise of 1 percent.
The categories, which include desktop and notebook PCs, represent the top five CE product sectors by revenue, excluding mobile phones, Kindle tablets and e-readers, and video game hardware and software.
Port Washington, N.Y. – CE sales rose 10 percent during Black Friday week, which represents the first double-digit increase for the category in three years.
According The NPD Group’s Weekly Tracking Service, the tech tally for the Nov. 24-30 period hit nearly $5 billion. Of that, TVs, tablets and notebooks accounted for $3.1 billion.
NPD industry analysis VP Stephen Baker noted that “The most significant sign of positive holiday momentum is that all of the top five categories delivered positive revenue in 2013.”
As the holiday season fast approaches, the big question is what’s going to happen in the electronics market. There has been a lot of discussion about the strong product slate hitting the store shelves, the impact of mobile and ecommerce, showrooming, the robust marketing that is likely to occur due to the shortened selling season, and the iffy economic environment creating a volatile and maybe a little uncertain mix for this year’s sales opportunities. But most of that is noise.
Port Washington, N.Y. – Seventy-five percent of adults 18-34 use connected TVs to watch over-the-top (OTT) video, according to a new study by The NPD Group.
The study suggests that young adults are overwhelmingly streaming online video content such as YouTube and Netflix as “the most prominent way of accessing video content.”
Port Washington, N.Y. – Computer sales during the 10-week back-to-school selling period fell slightly this year, according to a study by The NPD Group.
The research firm reported sales declined 2.5 percent with laptop sales falling 2 percent and desktops down 5 percent year over year. NPD noted that sales of Chromebook and notebooks with touchscreens helped offset the decline.
Chromebooks added about 175,000 units into the market this year and touchscreen notebooks accounted for 25 percent of all sales. Also giving a boost were sub-$300 priced Windows laptops.
Santa Clara, Calif. — Global PC panel shipments increased 8 percent in July, coming off the tail of three consecutive months of declines, according to NPD DisplaySearch.
According to the NPD DisplaySearch “Monthly Tablet PC Panel Shipment & Value Chain Report,” 23 million tablet PC panels were shipped, an 8 percent increase over June. The growth was driven by 7-inch panels, which comprised 49 percent of all shipments.