By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Englewood Cliffs, N.J. – The Ultra HDTV price slashing continued this week, after retailers revealed to TWICE that LG Electronics has responded to Sony’s and Samsung’s recent price moves by cutting the prices on its recently introduced 55- and 65-inch 4K LCD TV models.
An LG spokesman confirmed that the unilateral pricing policy (UPP) adjustments will take effect September 1, and will reduce the price tickets of the 55-inch 55LA9700 by $1,000 from $5,999 to $4,999, and the 65-inch 65LA9700 by $1,500 from $7,999 to $6,499.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Seoul, Korea – LG said it would go to next week’s IFA show in Berlin with its first TV-speaker base, joining a wide array of the company’s active soundbars.
Called the Sound Plate, the active TV speaker system is only 35mm (1.38 inches) in height. It’s designed for use with 32- to 55-inch TVs.
The model features 4.1-channel sound system with dual built-in subwoofers. Sound is projected in multiple directions to create an immersive experience, the company said. The system also features Bluetooth for wireless-audio streaming.
New York – Virgin Mobile’s first waterproof phone, a retro CDMA 1x flip phone, and a 4G LTE slider are among the new cellphones hitting the market.
The flip phone and slider are LG-made models for Verizon’s network. The slider is one of only a handful of smartphones on the market with a slide-from-the-side QWERTY keyboard.
New York — Showtime Networks and LG Electronics Thursday revealed a new partnership that is bringing Showtime’s second-screen Sho Sync app to the single screen of select LG smart TVs.
The app, which is scheduled to bring a range of interactive features to a number of Showtime’s most popular original TV series, will ride atop LG Electronics’ LivePlus interactive platform for Internet-connected TVs, enabling Showtime to present viewers with a range of live onscreen polls about storylines and characters within the program being viewed.
Bellevue, Wash. — T-Mobile is expanding its LTE smartphone selection with the addition of three new LG smartphones, which will also expand LG’s smartphone selection within the T-Mobile lineup.
The models include the G-series flagship G2 and the Optimus F6. Their price and availability will be announced in “the coming weeks,” T-Mobile said.
New York — LG’s new G2 smartphone will be its first flagship smartphone to be launched by all four national carriers and “will represent our largest mobile phone launch with the biggest marketing program ever,” an LG spokesman told TWICE.
LG promised a multimillion dollar marketing campaign that will include TV, digital and print media.
Englewood Cliffs, N.J. – LG proved the naysayers wrong Friday by announcing the deliveries of the first 55-inch curved OLED FullHD TVs to Magnolia customers.
LG officially launched the first 55-inch curved OLED TV through Best Buy’s flagship Magnolia Designer Center showroom last week. But some doubters had said production issues would the manufacturer from delivering the sets to customers for weeks or even months.
Washington — LG Electronics said its newly introduced curved OLED FullHD TV has received Energy Star certification by the U.S. Environmental Protection Agency.
The 55-inch curved OLED TV (model 55EA9800) joins the list of more than 125 LG-brand Energy Star-certified TVs on the market in 2013.
Among its energy-saving feature is LG's Intelligent Sensor, which automatically adjusts the display brightness according to the viewing environment.
Seoul, South Korea — LG Electronics revealed a new global corporate brand identity strategy tied to the theme, “It’s All Possible.”
LG said the global communications and branding strategy will play up the many changes afoot in technology and consumer behavior while the new theme conveys “LG’s consumer focused goals to inspire, empower and make consumers smile.”