Leap Loses Subscribers In Q4, Shrinks Net Loss

Leap Loses Subscribers In Q4, Shrinks Net Loss

By Joseph Palenchar On Feb 20 2013 - 1:08pm




San Diego — Leap Wireless reported it had lost 337,000 net subscribers.

Sixty percent of the losses were the result of dropping multiple national retailers to focus on fewer more productive national chains, a decision to stop marketing daily prepaid PayGo service to new customers beginning last October, and continued de-emphasis on marketing Cricket Broadband data service to laptops and mobile hot-spot devices, the company said.

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Leap Wireless To Refine National Retail Strategy

Leap Wireless To Refine National Retail Strategy

By Joseph Palenchar On Nov 7 2012 - 4:14pm

The company plans to cover markets with a population of 21 million with LTE netw
The company plans to cover markets with a population of 21 million with LTE network technology in 2012.


San Diego — No-contract carrier Leap Wireless plans to make changes to its base of national retailers to focus on retailers that themselves focus on wireless, Leap Wireless said in announcing its third-quarter financials.

The carrier, which sells under the Cricket brand, also said it expects to decrease the number of national retail doors to about 5,000 by early 2013. As of December 31, 2011, Cricket products and services were offered in about 11,500 national retail locations.