HTC Launches Campaign To Promote Flagship Smartphone

HTC Launches Campaign To Promote Flagship Smartphone

By Joseph Palenchar On Apr 5 2013 - 1:19pm

HTC is building temporary pop-up showrooms and Boom Sound Lounges (above) to put
HTC is building temporary pop-up showrooms and Boom Sound Lounges (above) to put the flagship HTC One smartphone into the hands of consumers.


Bellevue, Wash. – HTC launched a national promotion campaign that puts the flagship HTC One smartphone phone into the hands of consumers in 11 major markets to compare against their own phone.

 The HTC One Live Experience Tour will be accompanied by a national advertising campaign that positions the phone as “Everything your phone isn’t” and will include a “heavy rotation” in national TV, print, digital media and mobile advertising, the company said. Digital ads include ads in Pandora, Spotify, YouTube and Vevo. 

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Smartphones, Tablets Lead Connected Device Penetration: NPD

Smartphones, Tablets Lead Connected Device Penetration: NPD

By Doug Olenick On Mar 22 2013 - 10:39am




Port Washington, N.Y. – There are now more than 500 million connected devices in the United States, reached primarily on the back of smartphone and tablet sales, according to The NPD Group.

The research firm’s “Connected Intelligence Connected Home” report saw a marked jump in the number of connected devices just during the last quarter.

Kyocera, Sprint Price Their First Rugged LTE Smartphone

Kyocera, Sprint Price Their First Rugged LTE Smartphone

By Joseph Palenchar On Feb 22 2013 - 2:45pm

Kyocera’s Torque Android smartphone meets military specs for ruggedness and feat
Kyocera’s Torque Android smartphone meets military specs for ruggedness and features Direct Connect push-to-talk service.


 San Diego – Kyocera Communications and Sprint will launch their first 4G ruggedized smartphone on March 8 at $99 through all of the carrier’s retail distribution channels.

The LTE-equipped Android 4.1-based Torque is targeted not only to enterprise customers but, in a shift, also to consumers interested in a rugged phone. Targeted consumers include outdoor-sports enthusiasts, beachgoers and anyone with a hectic schedule, and they won’t need a $50-70 third-party case to protect the device, Kyocera said.

Samsung Top Shipper Of Smart Connected Devices

Samsung Top Shipper Of Smart Connected Devices

By Doug Olenick On Feb 21 2013 - 1:47pm




Framingham, Mass. – When it comes to shipping smart connected devices, Samsung is now the worldwide champ, according to IDC.

Samsung took over the top spot from Apple by shipping 250 million such devices, defined by IDC as desktop computers, laptops, tablets and smartphones, in 2012. Apple was not far behind, pumping out 218.7 million such products during the same period.

For the entire year, 1.2 billion smart connected devices were shipped worldwide, a 29.1 percent increase over 2011.

ComScore: iOS Share Making Gains Against Android

ComScore: iOS Share Making Gains Against Android

By Joseph Palenchar On Feb 7 2013 - 1:39pm




Reston, Va. – The Android OS remained the dominant OS among smartphone users in the U.S. at the end of 2012, but Apple’s iOS share is creeping up at a slightly faster pace, ComScore reported.

For the three-month period ending December 2012, an average of 53.4 percent of smartphone users ages 13 and older used the Android OS, up 0.9 percentage points from the average for the three-month period ending in September (see table).

Global Smartphone Growth Slows, But Android Share Surges

Global Smartphone Growth Slows, But Android Share Surges

By Joseph Palenchar On Jan 28 2013 - 1:02pm




Boston – Growth in global smartphone shipments slowed to 43 percent in 2012 from the previous year’s 64 percent because smartphone penetration began to mature in such developed markets as North America and Western Europe, a Strategy Analytics study found.

Ballistic Bows Case For Every1

Ballistic Bows Case For Every1

By Lisa Johnston On Nov 28 2012 - 4:59pm

The Every1 case features four layers, the last of which is a built-in screen pro
The Every1 case features four layers, the last of which is a built-in screen protector.


Fort Lauderdale, Fla. — Ballistic unveiled its Every1 smartphone case, with Apple, Samsung and Nokia versions planned.

The Every1 case has the company’s built-in Active Latches design with a Suspension Springs feature that provides a 1mm air gap around the phone.

There are four layers that make up the case. The first has shock-absorbing springs; the second has a polycarbonate shell; the third is made of the company’s shock-absorbent polymer, while the fourth is a built-in screen protector. There are also built-in port covers and kickstand.

IT Purchasing To Drive Tablet, Smartphone Sales

IT Purchasing To Drive Tablet, Smartphone Sales

Doug Olenick On Nov 7 2012 - 3:30pm




Barcelona, Spain – Gartner is forecasting that 821 million smartphones and tablets will be sold in 2012 worldwide, rising to 1.2 billion the following year.

The research firm pointed to the “consumerization” of IT devices as the primary reason for the increase. Smartphones and tablets will not replace PCs, but they will force small and large businesses to create new purchasing strategies.

IT Purchasing To Drive Tablet, Smartphone Sales

IT Purchasing To Drive Tablet, Smartphone Sales

Doug Olenick On Nov 7 2012 - 3:30pm




Barcelona, Spain – Gartner is forecasting that 821 million smartphones and tablets will be sold in 2012 worldwide, rising to 1.2 billion the following year.

The research firm pointed to the “consumerization” of IT devices as the primary reason for the increase. Smartphones and tablets will not replace PCs, but they will force small and large businesses to create new purchasing strategies.

New Cellphones Fill Many Niches For Holidays

New Cellphones Fill Many Niches For Holidays

By Joseph Palenchar On Nov 6 2012 - 5:38pm

Sprint first LTE smartphone with QWERTY keyboard is the $99 LG-made Mach
Sprint first LTE smartphone with QWERTY keyboard is the $99 LG-made Mach.


New York – The wireless industry is buzzing about the launch of the first Windows Phone 8 smartphones, the growing selection of smartphone/tablet hybrids, and the expected launch next week of HTC’s first 5-inch smartphone.

That premium HTC phone, a Verizon-network device, is expected to offer a pixel density greater than that of the iPhone and Samsung Galaxy S III.