New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Brisbane, Calif. — Monster has teamed with several retailers for a series of promotions on a variety of its headphones.
The company said it is working with retailers including Best Buy, Walmart, Amazon, Apple Stores, P.C. Richard & Son, BrandSmart and Fry’s, among others.
The Cyberweek Promotion, which will run Dec. 3-7, includes the NCredible NTune Candy on‐ear headphones by Monster for $119, down from their regular price of $149, and the NTune on-ear headphones for $79 vs. their regular $129.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.
The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”
The series launched with a video called “Balloon Girl.” New content will post weekly.
Brisbane, Calif. — Monster announced it has signed Shaquille O’Neal on as an endorsement spokesman.
According to the company, O’Neal will work with Monster to market a variety of its products, including headphones. Further details about promotional activities weren’t available, but a Monster spokeswoman did say it will involve in-store POP and social media.
Denver — Almo and Petra have been selected by Monster as distributors of its expanded line of youth-focused N-Tune on-ear headphones, which has a suggested retail of $159.
Limited to Monster retailers only, the offering is for N-Tunes’s new Candy Colour Collection, featuring models in Candy Green, Candy Red, Candy Blue, Candy Purple and Candy Tangerine.
Among the capabilities of Monster N-Tune headphones is Monster MusicShare, featuring dual-port inputs that allow up to five headphones to connect at once and share listening.
Brisbane, Calif. — Headphone and accessories maker Monster is entering the tablet market with two Android 4.1 models, one with a 7-inch HD display and the other with a 10.1-inch display.
The 7-inch model is the M7, which is available exclusively online at Walmart.com at $149. The 10.1-inch M10, whose price and features weren’t disclosed, will launch later in the fall through distribution channels that likewise weren’t disclosed.
New York — Monster unveiled a refreshed line of high-end A/V cables at CE Week, including its first cable intended for 4K Ultra High-Definition video and 4K gaming.
Head monster Noel Lee unveiled the M2000 Active HDMI cable, the flagship of the company's new M series and the first single HDMI cable capable of data-transfer speeds up to 31.5Gbps, he said. The cable was developed with semiconductor supplier Spectra7 and is the first to be endorsed by the Imaging Science Foundation for Ultra HD use.
Brisbane, Calif. — Monster held two autograph signings at high-profile events this, benefitting two separate charities.
The first, a backstage autograph party at the CMT Music Awards on June 5, featured celebrities and performers signing a pair of Monster’s DNA headphones. The headphones will be later auctioned off to benefit the charity Second Harvest.
Monster also hosted a pre-concert sound check with CMT Music Awards host Jason Aldean for 25 fans.
Basel, Switzerland — Monster has forged a new headphones partnership once again, this time with watchmaker Hublot.
The Hublot Inspiration by Monster over-ear headphones, which will be available in the U.S. this summer for “around $2,000,” feature active noise cancellation, Bluetooth technology, and AAC and AptX codecs. The carbon-fiber design boasts solid metal frames with a brushed-aluminum finish, leather ear pads, rubber headband, and in-line mic and remote.
Los Angeles — Monster used the 2013 MTV Movie Awards last night to unveil an addition to its Viacom-partnered line of DNA headphones.
The White Tuxedo headphones will become available tomorrow for a $229 suggested retail.
Like the other DNA headphones, the White Tuxedo model features a dual-port input so users can share music with friends. They also have in-line mic and controls, and the ear cushions are designed to be noise-isolating.
Brisbane, Calif. — Monster announced it has teamed with Grammy Award-winner Emilio Estefan for its latest headphones line.
Two models make up the Sound Machine line: an on-ear ($149) and an over-ear ($249). The former has 30mm drivers while the latter has 40mm drivers and DJ-inspired swivel hinges.