By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York – Walgreens, the No. 1 pharmacy chain, has expanded its test of Monster listening stations with the opening of a new “flagship” format store here last month.
The listening station, one of only a handful in the country, features Monster’s line of NCredible N-Tune headphones, developed with actor Nick Cannon.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
New York — Monster is participating in a variety of promotional events this week that are timed with the upcoming Super Bowl.
Yesterday it held product demonstrations and giveaways at the NFL Owners Party at the Roseland Ballroom, here.
On Friday, Jan. 31, its headphones will be featured on the models at the Super Bowl Fashion Show.
Las Vegas — Monster held its annual Retailer of the Year Awards during International CES last week.
The program was capped off by a concert with Fleetwood Mac.
The winners are as follows:
Most Monsterous International Distributor: Convoy International, Botany, New South Wales, Australia
Most Monsterous Rep Firm of the Year: Progressive Sales & Marketing, Byron Center, Mich.
Most Monsterous Retail Salesperson: Sanam Tehrani, Harrods, London
Las Vegas — Monster named Neal Bobrick president on Tuesday, a new position.
Bobrick will be responsible for executing the strategic vision of Monster and all day-to-day business operations globally, the company said. He was previously director of Monster Europe and has been with the company for nine years.
CES 2014 Las Vegas — Monster is moving into the TV business.
The audio company kicked off its 35th anniversary celebration during International CES with its usual cadre of celebrity appearances, bolstered by the announcement of new partnerships, new power products and, of course, new headphones.
With a nod to its legacy, head monster Noel Lee said the company also plans to bring back its old cables and old logo.
Brisbane, Calif. — Monster has teamed with several retailers for a series of promotions on a variety of its headphones.
The company said it is working with retailers including Best Buy, Walmart, Amazon, Apple Stores, P.C. Richard & Son, BrandSmart and Fry’s, among others.
The Cyberweek Promotion, which will run Dec. 3-7, includes the NCredible NTune Candy on‐ear headphones by Monster for $119, down from their regular price of $149, and the NTune on-ear headphones for $79 vs. their regular $129.
Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.
The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”
The series launched with a video called “Balloon Girl.” New content will post weekly.
Brisbane, Calif. — Monster announced it has signed Shaquille O’Neal on as an endorsement spokesman.
According to the company, O’Neal will work with Monster to market a variety of its products, including headphones. Further details about promotional activities weren’t available, but a Monster spokeswoman did say it will involve in-store POP and social media.
Denver — Almo and Petra have been selected by Monster as distributors of its expanded line of youth-focused N-Tune on-ear headphones, which has a suggested retail of $159.
Limited to Monster retailers only, the offering is for N-Tunes’s new Candy Colour Collection, featuring models in Candy Green, Candy Red, Candy Blue, Candy Purple and Candy Tangerine.
Among the capabilities of Monster N-Tune headphones is Monster MusicShare, featuring dual-port inputs that allow up to five headphones to connect at once and share listening.
Brisbane, Calif. — Headphone and accessories maker Monster is entering the tablet market with two Android 4.1 models, one with a 7-inch HD display and the other with a 10.1-inch display.
The 7-inch model is the M7, which is available exclusively online at Walmart.com at $149. The 10.1-inch M10, whose price and features weren’t disclosed, will launch later in the fall through distribution channels that likewise weren’t disclosed.