By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Bellevue, Wash. – T-Mobile posted its third consecutive quarter of more than 1 million net new subscribers in the fourth quarter, but the company also posted its third consecutive quarter of net losses.
For the quarter, the company gained more than 1.6 million net new customers following gains of 1.13 million and 1.05 million in the third and second quarters, respectively. For the full year, the carrier gained 4.38 million net new subscribers, up from 2012’s 203,000.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Boston — Price wars are breaking out among U.S. cellular carriers, but carriers’ subscriber shares won’t change much between 2014 through 2018, Strategy Analytics contends in a new research report.
In fact, the carrier that started it all — T-Mobile — will show little subscriber-share gains through 2018 because of high churn rates, the report concludes.
In other findings, the research and consulting company forecast that continued growth in U.S. net subscriber additions through 2018.
Houston – A U.S. district court ruled in T-Mobile’s favor in granting a preliminary injunction against the use of the color plum by AT&T subsidiary Aio Wireless in its advertising and marketing materials and in its store design.
No-contract carrier T-Mobile accused Aio, also a no-contract service provider, of infringing its trademarked use of the color magenta by choosing the “confusingly similar” plum color.
Bellevue, Wash. – T-Mobile will air its first-ever Super Bowl ads, which will feature Tim Tebow in a series of humorous vignettes promoting the carrier’s contract-free plans.
Two commercials will debut during the event.
Tebow doesn’t have a contract to play this season in the NFL, prompting CMO Mike Sievert to ask, “Who better than Tim Tebow to embody the relevance of contract freedom?"
Bellevue, Wash. – T-Mobile entered the banking business with a MobileMoney service that provides banking services for subscribers on qualifying rate plans.
Mobile Money is positioned as an affordable alternative to checking fees for about 68 million adults who do not have traditional bank accounts and have to rely on alternative financial services such as check-cashing services and pay-day lenders, the company said. It will also benefit consumers who currently pay high overdraft and monthly maintenance fees through bare-bones checking accounts, T-Mobile added.
Tokyo –Sprint majority owner SoftBank plans to buy a majority stake in T-Mobile through Sprint with the apparent intent to combine the two carriers, Japan’s Nikkei newspaper reported.
The plan would a merged entity on a better competitive footing against Verizon Wireless and AT&T, the report said.
New York – Sprint could launch a bid to purchase rival T-Mobile in the first half of 2014 if it decides a merger wouldn’t run into regulatory resistance, the Wall Street Journal reported.
Bellevue, Wash. — T-Mobile sold 5.6 million branded postpaid and prepaid smartphones in its fiscal third quarter, up from 2.3 million in the year-ago quarter and up from the second quarter’s 4.3 million, T-Mobile said in announcing its third-quarter financial results.
iPhones accounted for only 15 percent of T-Mobile-brand smartphone sales in the quarter, but the percentage could have been higher if more iPhones had been available at the phone’s launch time, said chief marketing officer Mike Sievert.
Bellevue, Wash. — T-Mobile’s uncarrier strategy appears to be working.
For the second consecutive quarter, the carrier posted a net new subscriber gain of more than 1 million, and the company shrank its net loss on a sequential and year-ago basis.
Separately, the carrier said it would expand its MetroPCS brand on Nov. 21 to 15 more markets following the third-quarter addition of 15 new markets with more than 1,300 distribution points.
Bellevue, Wash. – T-Mobile is trying to be disruptive again, this time in the tablet market.
The company is getting more aggressive in tablets with a series of programs that include free 200MB of 4G LTE service per month to tablet users for the life of their tablet, even if the tablet was purchased through another carrier.