New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Las Vegas – Rockford Fosgate is stepping up efforts to promote car-audio awareness among the nation’s youth through a demo-vehicle program that puts a tricked-out compact panel van in the hands of the company’s independent reps.
“Twelve- to 18-year-olds are not aware of car audio,” said Theresa Hephner, senior director of products and marketing for parent Rockford Corp. Other aftermarket car audio companies do not offer demo-vehicle programs to their reps to promote their vans, she noted.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Apparently, while many of us were admiring its expanded International CES booth, stuffed with 4K TVs, smartphones and tablets, TCL, the major Chinese TV manufacturer, was closing a deal to add its brand name to the iconic Grauman’s Chinese Theatre on Hollywood Boulevard.
TCL reportedly spent more than $5 million on the naming rights deal. The move marks a major marketing step for a Chinese company here in the United States, and a strategically important one, targeting, as it did, the heart of the content capital of the world.
Las Vegas — Goal Zero used International CES to launch two solar-powered generators, including a 1,250-watt model designed to back up critical home appliances such as refrigerators, freezers and home health care equipment.
The Goal Zero Yeti 1250 Solar Generator Kit features a solar-powered lead-acid battery with three AC, 12-volt and USB outlets and is rated for continuous use. It can be fully charged in about 20 hours with two included 30-watt Boulder 30 solar panels.
Las Vegas — Disney at International CES demonstrated its first foray into alternate reality (AR) gaming.
DreamPlay, an AR app which runs on a smartphone or tablet, will interact with a line of DreamPlay toys to trigger interaction and content on the device’s screen.
Las Vegas – Products and promotions were the key themes for Alpine at International CES.
Alpine announced that is teaming up with hip-hop/dance-music group Far East Movement to promote a line of Bass Line subwoofers targeted to the youth market.
Here are my Fitbug Challenge final results. Since I do production work for the CES Daily, my tallies were predictably lower for the second two days of the show.
Press Day: 12,391 steps
Day One: 13,094
Day Two: 9,220
Day Three: 9,401
I took the red eye home Thursday night, so it also registered the 1,001 steps it took for me to shuffle through the airport at 5 a.m. and collapse into bed.
Las Vegas —The Consumer Electronics Association (CEA) reported that the 2013 International CES was the largest in the show’s 45-year history, with 1.92 million net square feet of exhibit space.
The previous record was 1.86 million net square feet of space at the 2012 International CES. More than 3,250 exhibitors unveiled some 20,000 new products at the 2013 CES, drawing more than 150,000 attendees, including more than 35,000 from more than 170 countries outside the United States.
In no particular order, here are three of the cooler things I’ve seen at this year’s show:
1. Audi’s booth: I haven’t seen any pictures that do it justice (including mine), but it’s basically like standing inside of a light bulb.
2. The four Parrot AR.Drone quadricopters that perform synchronized “dance” shows.
3. Motion-sensing Legos that can be controlled with an iOS device to throw things at people.
LAS VEGAS — International CES is usually a venue for plenty of product awards, generating a lot of positive press, but CNET, owned by CBS Corp., disqualified Dish’s Hopper with Sling due to “active litigation involving our parent company.”
CNET said on its site: “We will no longer be reviewing products manufactured by companies with which we are in litigation with respect to such product.”
Dish and CBS is in litigation regarding Hopper’s Prime Time Any Time and the AutoHop commercial-skipping features.
LAS VEGAS — Beats Electronics named Ian Rogers CEO and announced a new music service known as Project Daisy.
Rogers will report to Beats CEO and co-founder Jimmy Iovine and president/COO Luke Wood. Rogers will also step into the leadership position at MOG, the streaming music service Beats acquired in 2012.
Project Daisy is set to launch in late 2013 as a stand-alone company under the Beats Electronics umbrella.