Toshiba Unveils The High-End Kira Brand

Toshiba Unveils The High-End Kira Brand

By Doug Olenick On Apr 18 2013 - 12:01am

The two higher-end Kirabooks feature touchscreens.
The two higher-end Kirabooks feature touchscreens.


New York — Toshiba today unveiled a new premium brand called Kira that is part of the company’s move to present a higher-profile image to consumers.

The first Kira product to be rolled out is a three-SKU line of 13-inch Ultrabooks dubbed Kirabooks. These will have prices starting at $1,599 and will join Toshiba’s Satellite- and Portege-branded models. The Ultrabooks are only the initial Kira products. The company plans to roll out additional models in not only the computer, but also in other product categories.

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DRAM Usage In Computers Slows

DRAM Usage In Computers Slows

By Doug Olenick On Mar 12 2013 - 2:56pm




El Segundo, Calif. — The time when more computer memory was considered a necessity for improved PC performance may be coming to an end.

A recent study by IHS iSuppli indicated that design changes — including the adoption of ultra-slim laptops and the fact that Windows 8 did not require additional DRAM to function properly — has OEMs scaling back how much memory is now being placed in devices.

Ultrabooks Drag Down Notebook Shipments: IHS

Ultrabooks Drag Down Notebook Shipments: IHS

By Doug Olenick On Feb 20 2013 - 3:44pm




El Segundo, Calif. — IHS iSuppli has recalculated its original downward forecast for original design manufacturer (ODM) notebook shipments for the first half of 2013.

Samsung Unveils CES Ultrabooks

Samsung Unveils CES Ultrabooks

By Doug Olenick On Jan 3 2013 - 11:43am

The Samsung Series 7 Ultra Ultrabook.
The Samsung Series 7 Ultra Ultrabook.


Las Vegas – Samsung Electronics rolled out its International CES offerings early introducing today two new Ultrabooks.

The new devices, the Chronos and Ultra, are part of the Samsung Series 7 family.

The Ultra is a super-slim model featuring a 13.3-inch Full HD display. There is also an option to add a 10-point multi-touch to the Ultra. The device weighs 3.6 pounds and has a bare metal finish.

Low-Priced Computers Continue To Dominate

Low-Priced Computers Continue To Dominate

By Doug Olenick On Nov 8 2012 - 5:09pm


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El Segundo, Calif. – Shoppers are not being swayed by the hype surrounding Ultrabooks and all-in-one PCs, but are sticking with low-priced laptops and desktops.

Also causing sales problems for these high-end systems are the public’s infatuation with tablets and smartphones.

IHS iSuppli reported that only 6 percent of computer sales took place in the premium, $1,000 or higher, price band in 2012.

Microsoft Launches Windows 8

Microsoft Launches Windows 8

Doug Olenick On Oct 26 2012 - 10:34am




New York – Microsoft at midnight today, after months of anticipation, officially launched Windows 8, the Surface tablet and Windows Phone 8.

The new operating system is the software giant’s strongest attempt to break into the tablet market and expand its presence in mobile phones.