By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — Accessories makers spared no time in jumping into the new iPhone market, making cases available immediately for Apple’s new flagship 5S and colorful 5C phones.
Luvvit unveiled some of the first cases for the anticipated iPhone 5C before the smartphone had been officially announced.
Luvvit has 17 SKUs showing on its website, including a screen protector, its Hybrid Kickstand case, its Armor Shell case, and its Skinny hard cases available in several colors. All prices are $19.95.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Cupertino, Calif. — Apple introduced two iPhones for the first time since the original iPhone’s 2007 launch, unveiling a flagship 5S and a lower-priced 5C to segment the market.
The strategy is to accelerate the iPhone’s slowing global growth rate and post a stronger performance in developing countries where smartphones aren’t subsidized by carriers.
In the past, Apple debuted one iPhone at a time but continued to ship its previous model at a reduced price of $99 while offering an older model for free.
Astoria, N.Y. — Luvvit, a CE accessories maker based here, unveiled some of the first cases for the anticipated iPhone 5C.
Although the smartphone hasn’t been officially announced yet, a Luvvit spokesperson confirmed that the cases have already begun shipping. The spokesperson said the cases had been tested with the actual device.
The consumer electronics industry has gone through a massive sea change over the last several years as Apple has defined the next generation of user experiences for millions of consumers through devices like the iPhone, iPad, Apple TV and more. In addition to beautiful physical design, ease of use is the key differentiator for Apple, and it is this element of user experience that has set the stage for the hardware wars of today.
San Francisco — Apple launched a major redesign and upgrade of its mobile OS for iPhones and iPads in the face of growing competition from competitors such as Samsung.
The new iOS will be available in the fall for the iPhone 4 and later for the iPad 2, iPad Mini and the fifth-generation iPod Touch.
New York – Apple vowed to appeal a ruling by the U.S. International Trade Commission banning the company from importing and distributing older iPhones and cellular-equipped iPads, but only those models designed to operate on the AT&T network.
The products are the iPhone 4, iPhone 3GS, iPad 3G, iPad2 3G, and iPad 3, but only the iPhone 4 and cellular-equipped iPad 2 are currently available on the Apple and AT&T online stores, the companies’ web sites show. AT&T sells the 3G-equipped iPhone 4 for 99 cents on its website.
New York — Windows and iOS-based smartphones are gaining sales share at a faster pace than Android smartphones, said research company Kantar Worldpanel ComTech.
In addition, the research firm reported that Verizon Wireless and Sprint are gaining smartphone sales share at the expense of their two rivals.
Alpharetta, Ga. — AT&T has created a new subsidiary to market no-contract 4G wireless phone service under the Aio Wireless brand.
Aio Wireless, based here, launched service in three markets — Houston, Orlando and Tampa — and plans to roll out in multiple markets across the U.S. over the next year with a quartet of what it calls simplified, value-price plans and a variety of unsubsidized smartphones.
The service and products are available on AIO’s website and in select stores in the three markets.
New York — Val Kolton always said V-Moda wouldn’t get into the case business, but the founder and chief visionary officer was forced to make adjustments to that trajectory when updating the Vamp portable headphones amplifier.