By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Santa Clara, Calif. — Apple has cut back iPhone 5c orders by 35 percent and boosted iPhone 5s production by 75 percent, Display Search said after checking supply channels.
Display Search analysts Tina Teng and Shawn Lee attributed the 5c’s disappointing performance to two factors. First, media and analyst speculation that the 5c would be a low-cost phone disappointed consumers looking for a cheap iPhone, they said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Cupertino, Calif. — Burberry CEO Angela Ahrendts has been tapped by Apple to run its retail and online stores as senior VP.
The fashion industry veteran will assume the post this spring, filling an extended vacancy following last year’s departure of former Dixons CEO John Browett after six months on the job.
Browett in turn was brought in to succeed Ron Johnson, the architect of the Apple Store format, who left in November 2011 for an ill-fated turn-around attempt at JCPenney. He was dismissed as CEO April.
Chicago — Apple’s flagship iPhone 5s outsold the lower-priced 5c by more than 2-to-1 in the two weeks following their late-September launch in the U.S., Consumer Intelligence Research Partners (CIRP) found in polling recent iPhone buyers.
CIRP found that 65 percent of iPhone sales were 5s models, and 27 percent were 5c models. Nine percent were legacy 4S models.
AdWeek magazine and APCO Worldwide have released the results of their Most Loved Brands In The World survey, and a number of CE suppliers and CE retailers made the list, based on responses from 70,000 consumers in 15 major international markets.
The survey measured eight emotional feelings consumers have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride. Nancy Bachrach, an APCO senior advisor, said the survey is designed for marketers, who "need to know which emotions affect sales."
Susan Bennett says she is the voice of Apple's voice-activated virtual assistant. An audio expert says he's certain she's the one. Apple won't talk, but Bennett does with CNN
El Segundo, Calif. – Apple’s lower cost iPhone 5c won’t spur a major increase in iPhone sales in the second half of 2013, but if Apple begins selling iPhones to China’s largest carrier, China Mobile, iPhone sales growth will accelerate, an IHS analysis found.
Although the iPhone 5c did not address the low end of the market, the phone nonetheless “represents a major departure from its [Apple’s] previous product strategy, which could improve the company’s competitiveness,” IHS said.
Cupertino, Calif. — Apple introduced two iPhones for the first time since the original iPhone’s 2007 launch, unveiling a flagship 5S and a lower-priced 5C to segment the market.
The strategy is to accelerate the iPhone’s slowing global growth rate and post a stronger performance in developing countries where smartphones aren’t subsidized by carriers.
In the past, Apple debuted one iPhone at a time but continued to ship its previous model at a reduced price of $99 while offering an older model for free.
Washington — The U.S. Trade Representative has 90 days to decide whether to uphold Friday’s International Trade Commission (ITC) vote to ban the import of select Samsung mobile products that Apple contended violated some of its patents.
Samsung is allowed to continue importing the affected products while the review is underway.
San Mateo, Calif. – Tablet shipments were up almost 60 percent to 45.1 million units during the second quarter, but could have been even higher, according to an IDC report.
The research firm noted that shipments were down 10 percent from the first quarter of 2013 and it blamed the lack of a new iPad by Apple this spring as the culprit for the fall off.
Apple shipped 14.6 million units during the second quarter, down from 19.5 million during the previous quarter. Apple also saw a shortfall compared to 2012 second quarter when it shipped 17 million units.
Washington — The Obama administration vetoed an import ban imposed by the International Trade Commission (ITC) on older cellular-equipped iPads and iPhones that operate on the AT&T network.
The ban, sought by Samsung, would have gone into effect today had not the U.S. Trade Representative issued the veto.
U.S. trade representative Michael Froman said he issued the veto because the ban would harm consumers and the U.S. economy. He said Samsung could pursue enforcement of its cellular-related patent by seeking monetary damages in courts.