New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
San Diego — Sony said Monday it recently launched an integrated marketing campaign behind the release of its two 4K Ultra High-Definition XBR LED LCD TVs.
The campaign features Garth Davis, who most recently co-directed Jane Campion’s critically acclaimed miniseries “Top of the Lake.”
Sony said Davis became inspired to make a 4K feature after the picture quality of a Sony 4K Ultra HD TV at the Sundance Film Festival.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Minneapolis – Sony Electronics’ three-step line of 4K Ultra High-Definition TVs are rolling out to Best Buy stores this week.
Nearly 750 locations will carry the XBR-X900 series, which includes Sony’s 84-inch flagship and recently-released 65- and 55-inch displays.
The LED TVs are Best Buy’s first Ultra High-Definition models.
The 4K sets will formally go on sale this Sunday, and BestBuy.com is already taking pre-orders for the 55- and 65-inch models, a Best Buy spokesperson told TWICE.
Santa Monica, Calif. – Video & Audio Center is continuing to push Ultra HDTV (a.k.a. 4K) events, this time with Sony Electronics.
Sony will demonstrate its TVs and its Xperia Tablet Z, at an event, here, Thursday, May 23, that will also highlight the retailer’s own local job fair and an announcement on new store openings.
Currently Video & Audio Center has three locations.
The event will be held at the store on 1426 Wilshire Blvd. on Thursday, May 23 from 5 to 8 p.m. The TVs and tablet will go on sale at 5:30 pm.
London – Sony Mobile expanded its Xperia Z series of smartphones with a third model, which becomes the second water-resistant model in the series to survive for 30 minutes of underwater movie-making.
The new Xperia ZR, an LTE-equipped phone, will be available in various global markets starting in the second quarter, the company said without offering details. Price and an availability date for the U.S. market were not announced.
Tokyo — Sony recorded a net profit, based on reduced TV losses and sales of facilities, and higher sales for its fiscal year, ended March 31.
Net income was $458 million, or 43 billion yen, compared with a net loss the prior year of 456.7 billion yen. Operating income for the year was 230.1 billion yen, or $2.5 billion, compared with an operating loss of 67.3 billion yen in the prior year.
San Diego — Sony rolled out its spring computer line, which includes Ultrabooks, Vaio Fit ultra-thin laptops, and upgraded tabletop and all-in-one PCs.
The higher-end Fit 14 and Fit 15 and more mainstream Fit E 14 and Fit E 15 laptops fall into Sony’s slim and light product categories. All are equipped with touchscreens.
The Fit models have Sony’s Vaio logo rendered in diamond cut on the casing and come in Steel Black, Steel Pink and Steel Silver, while the Fit E will come in black, pink and white.
Tokyo — Dozens of Sony executives, including CEO Kazuo Hirai, are foregoing bonuses this year to atone for the electronics units slumping sales and profit performance, according to reports from Japan Wednesday.
Hirai and approximately 40 top managers will forgo bonuses estimated to amount to several million dollars. Nikkei and AFP reports quoted a Sony spokesman in Japan attributing the action to "to severe business circumstances, including stagnant performance in the electronics sector.”
San Diego — Availability of Sony’s 10.1-inch water-resistant Xperia Tablet Z is inching closer.
Sony Mobile Communications has begun taking preorders for the $499 16GB version and the $599 32GB version through its web store at Sony.com/Tablet. The estimated ship date for preorders is May 24.
The company didn’t say when the tablets would be available through retailers.