Survey Shows Samsung Needs To Cross-Promote

Survey Shows Samsung Needs To Cross-Promote

Greg Tarr On Aug 14 2012 - 4:31pm




Boston – A Strategy Analytics ConsumerMetrix consumer survey conducted in the U.S. and Europe last March found that Samsung may be missing an opportunity by not better cross-promoting its smartphones and TVs.

 

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Apple’s Media Tablet Share Hits Annual High: IHS

Apple’s Media Tablet Share Hits Annual High: IHS

TWICE Staff On Aug 14 2012 - 2:15pm




El Segundo, Calif. — Two years after creating the market, Apple is still far and away the leader, with its global market share rising to nearly 70 percent in the second quarter, putting the company on pace to reclaim much of the dominance it surrendered in 2011.

According to IHS iSuppli Display Materials & Systems Service, during the second quarter Apple shipped 17 million iPad 2s and the most recent iPads, up 44.1 percent from 11.8 million the first quarter.

Study: Plasma TV Share Dipped In July

Study: Plasma TV Share Dipped In July

Greg Tarr On Aug 13 2012 - 12:17pm




Plasma TV sales were hurt by rising prices, which acted as a disincentive to consumers, IHS iSuppli said in its “U.S. TV Price & Specifications Market Tracker.”

Plasma’s share of all TV types available at U.S. retail outlets fell to 13.3 percent in July, down from 14.9 percent in June and from 15 percent in July 2011, the report showed.

It was the lowest level since hitting 11.6 percent in the first quarter of 2011.

Tablets Driving Premium Headphones Sales

Tablets Driving Premium Headphones Sales

On Aug 13 2012 - 9:33am




By comparison, the study found just 16 percent of all headphones have been used with a tablet, according to NPD's he most recent “Headphones: Ownership & Application” study.

The increased adoption of tablets  -- now in one in five homes -- and the variety of content including music, video and games being accessed on those devices, has helped sales of premium headphones nearly double year over year for the 12 months ending June, according to NPD’s Retail Tracking Service.

CEA Releases Digital America Research Report

CEA Releases Digital America Research Report

TWICE Staff On Aug 1 2012 - 2:47pm




Arlington, Va. - The Consumer Electronics Association (CEA) has released Digital America 2012, an educational resource for the consumer electronics industry.

This annual publication details the strong growth of the CE industry and offers insights, trends, market research, data and analysis on such product categories as accessories, audio, digital imaging, gaming, home networking, home theater, mobile in-vehicle electronics, video and wireless communications, according to CEA.

CEA: Tablet Ownership Jumps 9%

CEA: Tablet Ownership Jumps 9%

TWICE Staff On Aug 1 2012 - 2:46pm




Arlington, Va. - Ownership rates for tablet computers increased in the second quarter of 2012, according to the Consumer Electronics Association (CEA).

The "Consumer Outlook on Tablets: Q3 2012" report shows that tablet ownership rates among online U.S. consumers reached 29 percent as of June 2012, a 9 percent increase from the previous quarter, CEA said. The report examined trend information on consumer behavior and sentiment regarding the sale and use of tablet computers between April and June.

Showrooming Debunked By Sales Data: CEA

Showrooming Debunked By Sales Data: CEA

Alan Wolf On Aug 1 2012 - 2:41pm




NEW YORK – Showrooming’s impact on brick-andmortar retailers, and Amazon’s threat to Best Buy in particular, may be greatly overstated, new data suggests.

The research, culled from The Stevenson Company’s TraQline market studies and presented by the Consumer Electronics Association (CEA), shows that only 8.8 percent of Best Buy shoppers also shop Amazon for CE, and that less than half of those (4.1 percent) ultimately buy from the e-tail giant.