New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Taipei, Taiwan – HTC plans a worldwide launch this month of a new ad campaign that will star actor Robert Downey Jr. and highlight the change that HTC has brought to the cellphone industry, the company announced.
The campaign will include ads in cinemas, online media, and traditional media including television. In such countries as the U.K., U.S. and Taiwan, the campaign will also include experiential events in which people “will be able to experience the various creative interpretations of HTC for themselves,” the company said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
New York – No new NEC-brand or Verizon-network Casio G’Zone smartphones will make their way to the U.S. market now that NEC has decided to stop developing, manufacturing or selling smartphones other than those already on the market.
The phones are made by NEC CASIO Mobile Communications, an NEC subsidiary that is 70.7-percent-owned by NEC. Another 20 percent of the subsidiary is owned by Casio Computers, and the remainder is owned by Hitachi.
Bellevue, Wash. – T-Mobile USA’s net new subscriber additions surged in its second quarter on the strength of its LTE rollout, aggressive “uncarrier” strategy and iPhone launch, but the initiatives produced a sharp rise in operating expenses that produced an operating loss and net loss for the quarter.
Bellevue, Wash. — T-Mobile is expanding its LTE smartphone selection with the addition of three new LG smartphones, which will also expand LG’s smartphone selection within the T-Mobile lineup.
The models include the G-series flagship G2 and the Optimus F6. Their price and availability will be announced in “the coming weeks,” T-Mobile said.
New York — LG’s new G2 smartphone will be its first flagship smartphone to be launched by all four national carriers and “will represent our largest mobile phone launch with the biggest marketing program ever,” an LG spokesman told TWICE.
LG promised a multimillion dollar marketing campaign that will include TV, digital and print media.
Los Angeles – MVNO FreedomPop, which recently launched free and paid-for 4G mobile and wireless home-broadband service, launched its first LTE device, a mobile hot spot that works on Sprint’s 3G CDMA and 4G LTE networks.
Port Washington, N.Y. — More than 60 percent of smartphone owners are aware that they can trade in their existing device for a new device, and more than half of smartphone owners plan to do so when they get a new phone, The NPD Group found in a consumer survey.
Currently, only 13 percent of smartphone owners said they traded in their previous mobile device.
Redwood City, Calif. — Startup MVNO Zact, which launched flexible-plan cellphone service on June 6, has expanded its cellphone selection with the addition of two Samsung smartphones, which join two LG smartphones.
All are Android-based phones that run on the Sprint network and offer 4G/LTE service where available in Sprint’s footprint.
Washington — The Obama administration vetoed an import ban imposed by the International Trade Commission (ITC) on older cellular-equipped iPads and iPhones that operate on the AT&T network.
The ban, sought by Samsung, would have gone into effect today had not the U.S. Trade Representative issued the veto.
U.S. trade representative Michael Froman said he issued the veto because the ban would harm consumers and the U.S. economy. He said Samsung could pursue enforcement of its cellular-related patent by seeking monetary damages in courts.
San Diego — Leap Wireless International reported declining revenue for the second quarter of 2013, ended June 30.
Leap was acquired by AT&T last month.
Total revenues for the second quarter of 2013 decreased 7 percent to $731.5 million when compared with the prior-year period. Service revenues decreased 9.7 percent: $731.5 million in the second quarter vs. the prior-year’s $786.8 million.