By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Brisbane, Calif. — Monster announced it has signed Shaquille O’Neal on as an endorsement spokesman.
According to the company, O’Neal will work with Monster to market a variety of its products, including headphones. Further details about promotional activities weren’t available, but a Monster spokeswoman did say it will involve in-store POP and social media.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
New York –– Oregon Scientific has entered the biometric fitness tracker market with its Ssmart Dynamo activity band.
The band is a 24/7 activity tracker of physical activity including steps taken, distance traveled and calories burned. It also tracks rest time and actual sleep and, via Bluetooth Smart, wirelessly pushes the data to a mobile device.
San Francisco – Optinvent has introduced an alternative to Google Glass with its ORA-S augmented reality (AR) digital eyewear and is making its software developers kit (SDK) available immediately.
The platform runs the Android Jelly Bean OS and includes a large, high brightness display that is three times the size of Google Glass (85 inches at 15 feet, according to the company.) Its display is see-through and sits directly within the wearer’s field of view with a proprietary FlipVu technology that allows the wearer to switch from AR to Glance mode.
Newark, Calif. — Logitech International reported another down quarter, but it expressed confidence in the progress of its three-year turnaround plan.
Revenue for the second quarter of fiscal 2014 was $532 million, down 3 percent compared with the prior-year period.
Second-quarter GAAP operating income was $17 million, while non-GAAP operating income was $37 million. Year-to-date GAAP operating income was $17 million, while non-GAAP year-to-date operating income was $49 million.
Los Angeles — Consumer technology entrepreneur Bruce Borenstein and HealthSpot were named winners of the second annual Innovation Entrepreneur Awards (IEA) by the Consumer Electronics Association (CEA).
Paris - Parrot is bringing the Internet to the garden.
The company next month will launch Flower Power, a Bluetooth Smart wireless plant monitor and a dedicated app to help grow and maintain healthy plants.
Nashville, Tenn. –– Griffin Technology has teamed with Austrian design house Papernomad for a new folio for the iPad and iPad Mini made of water-resistant and tear-resistant paper that can be custom decorated by the consumer.
The new Papernomad Tootsie Folio can be drawn on with pencils, crayons, ink, markers, paint, and even coffee stains and lipstick, Griffin said, creating a completely unique companion case that tells its owner’s story and protects the device with minimum impact on the environment.
Atlanta — Case-Mate has launched a risk-free trial program for luxury smartphone cases called Style Box.
The program allows members to try an assortment of Case-Mate’s cases for seven days, keep their favorites and return the rest for free. In addition, Case-Mate will offer purchase discount incentives for Style Box customers — the more cases they keep, the more they save.
Los Gatos, Calif. — Zepp Labs took the wraps off a 1-inch sensor designed for measuring swing data for baseball, golf and tennis.
The square, 0.5-inch-thick Zepp 3D sensor features an ARM processor, several motion sensors and a battery life of eight hours. It can store up to 200,000 tennis swings or 2,000 baseball/golf swings, and can then upload the data a smartphone or tablet via Bluetooth.
Gaimersheim, Germany — A consortium of German automakers has recommended its members use the Qi standard for inductive wireless charging in current and future vehicle models.
The Experts from Consumer Electronics for Automotive working group (CE4A) includes BMW, Audi, Volkswagen, Porsche and Daimler, and was formed to promote an active standardization of interfaces between consumer mobile devices and automotive engine control units.