New Management Launches MagicJack Brand Refresh

New Management Launches MagicJack Brand Refresh

By John Laposky On Jan 14 2014 - 10:11am




West Palm Beach, Fla. – MagicJack VocalTec is rolling out a global brand refresh of its MagicJack Plus value-priced VoIP device.

The campaign marks the first major marketing initiative under MagicJack’s new management team and is the first brand refresh in its seven-year history as the company expands its international and U.S. distribution footprint.

The company named Gerald Vento CEO in December 2012, and added a new COO, Timothy McDonald, last month.

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Monster Present Retail Awards, Fleetwood Mac

Monster Present Retail Awards, Fleetwood Mac

By Lisa Johnston On Jan 13 2014 - 4:12pm

From left: Noel Lee, Stevie Nicks, Mick Fleetwood and Greg Pedersen
From left: Noel Lee, Stevie Nicks, Mick Fleetwood and Greg Pedersen


Las Vegas — Monster held its annual Retailer of the Year Awards during International CES last week.

The program was capped off by a concert with Fleetwood Mac.

The winners are as follows:

Most Monsterous International Distributor: Convoy International, Botany, New South Wales, Australia

Most Monsterous Rep Firm of the Year: Progressive Sales & Marketing, Byron Center, Mich.

Most Monsterous Retail Salesperson: Sanam Tehrani, Harrods, London

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Skullcandy Launching Its 1st Women-Themed Headphones

Skullcandy Launching Its 1st Women-Themed Headphones

By Lisa Johnston On Jan 8 2014 - 2:03pm




CES 2014 Las Vegas— Skullcandy has announced its first headphones specifically targeted toward women.  

The company is also expanding its sports headphones offerings.

The women-specific line consists of ear buds and headphones with adjustments in clamping pressure and form-fitting female-specific ear gels with Pureclean.

The line, which will have fashion-forward designs, according to the company, will launch in March for retails ranging from $29.99 to $99.99.

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Evutec Debuts Kevlar Cases

Evutec Debuts Kevlar Cases

TWICE Staff On Jan 7 2014 - 11:32am




Evutec is debuting new lines of ultra-protective iOS device cases, including the first models on the market constructed with Dupont Kevlar fibers, the same material used in bulletproof vests. Kevlar is said to be five times stronger than steel on an equal weight basis, making the composite used in the Evutec Karbon S cases extremely lightweight and strong while not inhibiting cellular signal pass-through, the company said. A DuPont representative joined Evutec in its booth.

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Monster Names New President

Monster Names New President

By Lisa Johnston On Jan 7 2014 - 12:13pm

Neal Bobrick
Neal Bobrick


Las Vegas — Monster named Neal Bobrick president on Tuesday, a new position.

Bobrick will be responsible for executing the strategic vision of Monster and all day-to-day business operations globally, the company said. He was previously director of Monster Europe and has been with the company for nine years.

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VOXX Enters New Categories, DUB Partnership

VOXX Enters New Categories, DUB Partnership

By Joseph Palenchar On Jan 7 2014 - 12:39am

Tom Malone, president of the newly created VOXX Electronics subsidiary, is bring
Tom Malone, president of the newly created VOXX Electronics subsidiary, is bringing the parent company into new electronics categories.


CES 2014 Las Vegas– VOXX International unveiled new in-car and on-the-go electronics, new takes on rear-seat entertainment systems, and a car-audio marketing partnership with automotive lifestyle brand DUB.

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Monster TV On The Way

Monster TV On The Way

By Lisa Johnston On Jan 7 2014 - 12:32am

Noel Lee, Shaquille O'Neal and Nick Cannon
Noel Lee, Shaquille O'Neal and Nick Cannon


CES 2014 Las Vegas — Monster is moving into the TV business.  

The audio company kicked off its 35th anniversary celebration during International CES with its usual cadre of celebrity appearances, bolstered by the announcement of new partnerships, new power products and, of course, new headphones.

With a nod to its legacy, head monster Noel Lee said the company also plans to bring back its old cables and old logo.  

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Monster Debuts Instagram Series

Monster Debuts Instagram Series

TWICE Staff On Dec 2 2013 - 12:07pm




Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.

The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”

The series launched with a video called “Balloon Girl.” New content will post weekly.

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Acoustic Research Debuts Women-Targeted Line

Acoustic Research Debuts Women-Targeted Line

By Lisa Johnston On Nov 21 2013 - 12:31pm

The portable Bluetooth speaker will come in a variety of patterns.
The portable Bluetooth speaker will come in a variety of patterns.


New York — Acoustic Research is readying a new line of CE accessories targeted toward women, known as AR For Her. 

The first product in the line will be a portable Bluetooth speaker shaped like a clutch with leather details and a face meant to mimic fabric. It will come in several designs: black or white quilted, white and pink polka-dot, blue or red studded, and leopard print. Retailers will also be able to choose customized colors, designs and patterns, the company said.

Acoustic Research is a Voxx International brand.

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Amazon Origami Debuts

Amazon Origami Debuts

TWICE Staff On Nov 14 2013 - 4:03pm




Seattle – Amazon today introduced a new program that allows Kindle buyers to design a personalized device cover.

Called Amazon Origami, the Kindle purchaser can either upload an image or choose from a variety of Amazon-supplied backgrounds, logos or designs.

Amazon Origami is offered at no additional cost to the cover being purchased and is available on covers for all of Amazon Kindle e-reader and tablet products.

 

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