New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.
The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”
The series launched with a video called “Balloon Girl.” New content will post weekly.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
New York — Acoustic Research is readying a new line of CE accessories targeted toward women, known as AR For Her.
The first product in the line will be a portable Bluetooth speaker shaped like a clutch with leather details and a face meant to mimic fabric. It will come in several designs: black or white quilted, white and pink polka-dot, blue or red studded, and leopard print. Retailers will also be able to choose customized colors, designs and patterns, the company said.
Acoustic Research is a Voxx International brand.
Seattle – Amazon today introduced a new program that allows Kindle buyers to design a personalized device cover.
Called Amazon Origami, the Kindle purchaser can either upload an image or choose from a variety of Amazon-supplied backgrounds, logos or designs.
Amazon Origami is offered at no additional cost to the cover being purchased and is available on covers for all of Amazon Kindle e-reader and tablet products.
Los Gatos, Calif. – Zepp Labs today has made available an app-powered multi-sport sensor and sports-specific mounts to track training data and improve performance.
The company is releasing three sports-specific packages, Zepp Baseball, Zepp Golf and Zepp Tennis, containing a sensor and a mount which attach to a bat, golf glove or racket, respectively, and deliver performance data such as swing speed, trajectory and tempo to the app running on a portable device.
San Ramon, Calif. –– The SD Association (SDA) has finalized a new class of memory cards certified and branded to support 4K Ultra High-Definition video products.
The new Ultra High Speed (UHS) Speed Class 3 (U3) symbol will indicate products capable of recording 4K by 2K video and will appear exclusively on SDXC UHS-I and UHS-II memory cards and devices and SDHC UHS-I and UHS-II memory cards and devices.
The UHS Speed Class 3 establishes a 30MBps constant minimum write speed.
Brisbane, Calif. — Monster announced it has signed Shaquille O’Neal on as an endorsement spokesman.
According to the company, O’Neal will work with Monster to market a variety of its products, including headphones. Further details about promotional activities weren’t available, but a Monster spokeswoman did say it will involve in-store POP and social media.
New York –– Oregon Scientific has entered the biometric fitness tracker market with its Ssmart Dynamo activity band.
The band is a 24/7 activity tracker of physical activity including steps taken, distance traveled and calories burned. It also tracks rest time and actual sleep and, via Bluetooth Smart, wirelessly pushes the data to a mobile device.
San Francisco – Optinvent has introduced an alternative to Google Glass with its ORA-S augmented reality (AR) digital eyewear and is making its software developers kit (SDK) available immediately.
The platform runs the Android Jelly Bean OS and includes a large, high brightness display that is three times the size of Google Glass (85 inches at 15 feet, according to the company.) Its display is see-through and sits directly within the wearer’s field of view with a proprietary FlipVu technology that allows the wearer to switch from AR to Glance mode.
Newark, Calif. — Logitech International reported another down quarter, but it expressed confidence in the progress of its three-year turnaround plan.
Revenue for the second quarter of fiscal 2014 was $532 million, down 3 percent compared with the prior-year period.
Second-quarter GAAP operating income was $17 million, while non-GAAP operating income was $37 million. Year-to-date GAAP operating income was $17 million, while non-GAAP year-to-date operating income was $49 million.