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San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Looking to create trendier portable storage bags, makers are revving up their assault on the triple consumer draw of style, color and composition — as fashion elements continue to play a major marketing role in the fast growing soft-bag category.
Not forgetting practicality as a primary selling tool, vendors are including a variety of widgets in and on bags. These usually are intended to upgrade serviceable usage as well as to create one-of-a-kind appeal.
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Solo, a new brand of notebook PC cases from U.S. Luggage, has hit the retail marketplace. The line, available now, includes a variety of cases and bags in configurations inspired by notebooks, messenger bags, briefcases and more.
Think Tank Photo, a supplier of camera bags and accessories, is offering a line of shoulder bags designed specifically to not look like camera bags, aimed at professional photographers and consumers who want to call less attention to the fact that they are carrying expensive digital SLR cameras and equipment.
The six-bag Urban Disguise line resembles generic luggage, bucking an overall industry trend of fashion-forward tricked-out specialty bags.
Sumdex is making available in February three new storage cases.
The Diana City Tote, model NON-611 from the company's women's business case collection, is designed for commuting and travel. The fully padded computer compartment provides protection for units up to 14.1 inches. Made of water-repellent jacquard nylon with leather handles, the case offers front multifunctional pockets for cellphone, PDA and writing instruments. Colors are tan, red, black and gray. Suggested retail is $99.95.
Thick foam padding and rugged nylon for the Case Logic CNC-15F full-size executive laptop case helps the product withstand more than just the daily bump and grind. The case has an ergonomically designed shoulder strap and reinforced carrying handle for exceptional comfort, strength and durability, said the company.
If any one word describes what sells in the storage cases and bags category, it's "portability." Making a case with colors, extra space and a price that fits a budget adds much sizzle, but these products, first and foremost, gain consumer attention by the way they're designed to move around.
SANTA ANA, CALIF. — V7, the private-label house brand of distributor Ingram Micro, has furthered it presence in the accessories category by launching a new line of carrying cases and backpacks for notebook PCs.
Two top-loading carrying cases, the Associate (J16415) and the Professional (J16416), feature compartments that can be locked and are equipped with a notebook strongbox made of high-density foam padding.
M-Rock is adding two SLR digital-camera bags to its line of large-size bags that can accommodate cameras with attached lenses up to 6 inches long.
Called the Everglade and High Sierra, the bags feature U-shaped lens cradles that secure cameras with larger attached lenses, while keeping the camera weight off the lens. The bags offer triple protection, including rain flaps, zippers and buckle closures, as well as tough, water-resistant material and weather jacket.
Two diverse product lines make up the new Jeep collection of digital camera bags, A/V bags, laptop cases and CD cases from Technuity. These are said, like the Jeep vehicle, to encompass durability, reliability, ruggedness and style.
The Metropolis Collection of A/V bags includes product in two-tone black, blue or ochre made of 420 denier nylon with a double polyurethane coating for superior water resistance.
A new business is being launched by UrbanAccess USA, with the latest in European portable storage bag fashion hitting the United States packed for sale in pizza boxes.
The Netherlands-based UrbanAccess, designers of messenger bags and accessories, is making its American debut with the company's Pizza Courier collection. The bags come in dozens of international city-themed designs and are packed in “genuine,” white corrugated pizza boxes, wax paper and all.
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