New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
The SlingShot 200 AW bag, from Lowepro, offers quick access on the fly to SLR equipment storage. Photographers can go from a "carry mode" to a "ready mode" in seconds, said the company.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Newly introduced cases and bags for CE devices and computers continue to blur the line between fashion and function. And with more specialty designs and device-specific offerings rolling out, add-on sales to large-ticket purchases are much easier for a retailer to make and much more justifiable to the consumer.
On the following pages, TWICE takes a look at some of the newest choices on the market.
RoadWired has expanded its Skooba collection with a series of pink-trimmed laptop bags to address the growing demand for business cases that appeal to women. The new bag combines an “elegant” and “professional” black exterior with soft pink trim details and lining.
The Skooba Satchel is a fully featured laptop bag with over a dozen compartments and pockets. It is made of nylon, with heavy-duty webbing and metal fittings. Suggested retail is $99.95.
Looking to create trendier portable storage bags, makers are revving up their assault on the triple consumer draw of style, color and composition — as fashion elements continue to play a major marketing role in the fast growing soft-bag category.
Not forgetting practicality as a primary selling tool, vendors are including a variety of widgets in and on bags. These usually are intended to upgrade serviceable usage as well as to create one-of-a-kind appeal.
Newest bag in the expanding line-up of women's computer carrying cases, from Mobile Edge, is the Madison tote, named after the fashionable Madison Avenue in New York City. By separating the interior of the bag into two sections, the Madison provides better notebook protection and greater organization in the customary “tote” section for women on the go, said Mobile Edge.
The United States Transportation Security Administration (TSA) will soon enter into a testing phase for "checkpoint-friendly" bags and briefcases that would allow travelers to pass through airport security without having to remove their laptop computers.
Kensington is offering Slim Metro Bag, an "evolutionary" two-bags-in-one carrying case designed to fit today's slim laptop computers. The case features a hard-shell protective laptop sleeve with a stylish carrying case. The sleeve is removable for added convenience and flexibility.
Portable storage maker Mascot Metropolitan introduced a game case at CES here that holds a Gameboy Advance as well as up to eight game cartridges and accessories, such as batteries, headphones, charger and lights.
Called the Advance Action Pack, the storage bag transforms from a portable carrier to a playing station and offers a front compartment that completely unzips from the rest of the case, giving the user a portable play pad for better playing action and increased protection.
LONGMONT, COLO. -Case Logic has launched new digital camera and camcorder bags, as well as made improvements to existing bags in these product lines.
DC-40 has been added to the company's Koskin digital camera bag line. Perfect for a compact digital camera, the bag includes a front accessory pocket for flash cards, batteries or other accessories. It also is designed for cameras that require a deeper fit due to a longer front lens. Suggested retail is $11.99.
SANTA ANA, CALIF. — V7, the private-label house brand of distributor Ingram Micro, has furthered it presence in the accessories category by launching a new line of carrying cases and backpacks for notebook PCs.
Two top-loading carrying cases, the Associate (J16415) and the Professional (J16416), feature compartments that can be locked and are equipped with a notebook strongbox made of high-density foam padding.