By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Looking to create trendier portable storage bags, makers are revving up their assault on the triple consumer draw of style, color and composition — as fashion elements continue to play a major marketing role in the fast growing soft-bag category.
Not forgetting practicality as a primary selling tool, vendors are including a variety of widgets in and on bags. These usually are intended to upgrade serviceable usage as well as to create one-of-a-kind appeal.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Newest bag in the expanding line-up of women's computer carrying cases, from Mobile Edge, is the Madison tote, named after the fashionable Madison Avenue in New York City. By separating the interior of the bag into two sections, the Madison provides better notebook protection and greater organization in the customary “tote” section for women on the go, said Mobile Edge.
The United States Transportation Security Administration (TSA) will soon enter into a testing phase for "checkpoint-friendly" bags and briefcases that would allow travelers to pass through airport security without having to remove their laptop computers.
Kensington is offering Slim Metro Bag, an "evolutionary" two-bags-in-one carrying case designed to fit today's slim laptop computers. The case features a hard-shell protective laptop sleeve with a stylish carrying case. The sleeve is removable for added convenience and flexibility.
Portable storage maker Mascot Metropolitan introduced a game case at CES here that holds a Gameboy Advance as well as up to eight game cartridges and accessories, such as batteries, headphones, charger and lights.
Called the Advance Action Pack, the storage bag transforms from a portable carrier to a playing station and offers a front compartment that completely unzips from the rest of the case, giving the user a portable play pad for better playing action and increased protection.
LONGMONT, COLO. -Case Logic has launched new digital camera and camcorder bags, as well as made improvements to existing bags in these product lines.
DC-40 has been added to the company's Koskin digital camera bag line. Perfect for a compact digital camera, the bag includes a front accessory pocket for flash cards, batteries or other accessories. It also is designed for cameras that require a deeper fit due to a longer front lens. Suggested retail is $11.99.
Once an exclusive gathering for the photo specialty market, the annual Photo Marketing Association (PMA) show early next month will feature a number of bags and case manufacturers that are branching out from their consumer electronics roots, as well as photo specialty suppliers who are increasingly pitching their wares to CE specialists to display next to their digital camera displays.
The market for technology friendly carrying cases and bags continues to explode as sales of notebook PCs and portable devices such as digital cameras, portable audio and video players, GPS units and removable drives all remain in growth mode, according to Consumer Electronics Association forecasts.
Tritton is offering five new groups of portable storage bags, called Everki, which are designed as technologically innovative transport solutions — fashionable, rugged, easy to transport, versatile and multi-functional, said the company.
The Lifestyle line includes bags that hold all the daily gadgets in addition to necessities. An Express waist pouch has a $29.99 suggested retail and the Stride utility satchel is $29.99.