By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Syracuse, N.Y. — AfterShokz, supplier of open-ear headphones powered by patent-pending bone-conduction technology, said that APW Brands, an airport CE reseller, will be a retail launch partner for the Aftershokz Sportz M2.
The second generation AfterShokz headphones will be available at APW Brands’ 50-plus retail locations in more than 21 airports nationwide, including Airport Wireless, Techshowcase and Tech Interaction. This partnership is an extension of the company’s focused effort to increase distribution into niche markets, the supplier said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Park City, Utah — Skullcandy has named Kyle B. Wescoat as senior VP and chief financial officer.
The appointment will become effective Oct. 1. Mitch Edwards, the company’s former chief financial officer, resigned in the spring “in order to pursue other opportunities, including charitable and humanitarian activities,” a spokeswoman told TWICE.
San Diego — Sony entered the celebrity-branded headphones market today with the launch of the $299 X headphones, done in partnership with Simon Cowell and Syco Entertainment.
Syco is a joint venture between Cowell and Sony Music Entertainment.
Los Angeles — Bigr Audio introduced a pair of headphones meant to commemorate the 10-year death anniversary of hip-hop artist Jam Master Jay.
The namesake “eco-friendly” headphones feature 40mm drivers, laser-engraved farmed natural rosewood ear cups with the Jam Master Jay logo on the left ear cup, and a foldable design. A leather carrying case is included.
Suggested retail is $149, and the first 100 people to buy them will receive versions that are autographed by his son, Jason Mizell, Jr. (DJ Jam Master J'son).
Indianapolis — PSB Speakers announced a lower-priced version of its M4U 2 headphones.
The M4U 1 model drops the amplified and noise-canceling modes, and drops the price to $300, compared with for the M4U.
Features include 40mm drivers, gyro-suspended ear pads, tangle-free cord and a foldable design. They come in gray or red.
PSB said it is showing these headphones at CEDIA Expo this week at Lenbrook America’s booth, No. 3649.
New York — Monster announced it is teaming with Viacom for a new audio brand known as Monster DNA.
The first fruits of the partnership will be a line of headphones — the DNA models — and there are more products to come, Noel Lee, Monster’s head monster, told TWICE last week.
New York — Several companies announced new headphones this week, with some using the IFA show in Berlin as a platform for their launches.
Sennheiser launched at the show its Momentum headphones as part of the company’s Style Selection line. These have what the company described as a “minimalist design,” with leather ear pads and a leather and stainless-steel headband. They also have circumaural ear cups and come with a second cable with in-line mic and controls for use with iOS devices.
Buena Park, Calif. — Yamaha’s A/V division introduced the three-model Pro line of headphones, scheduled to be available next month.
The Pro 300 on-ear headphones have 40mm drivers with impedance listed at 53 ohms at 1kHz and max power of 300mW. They come black, white or blue for a $199 suggested retail. The 4-foot flat cable features an in-line mic and controls.
Salt Lake City — Mozaex, a manufacturer of multi-room Blu-ray entertainment servers and peripherals, launched a line home-theater headphones.
The 7.1 BluWavs include a BluWav Blender audio console and feature the company’s Personally Leveled Ultimate Surround Headphones (PLUSH) technology, designed to let users fine-tune the volume and EQ of 10 discrete speakers.
The Image X7i in-ear headphones feature the company’s proprietary balanced armature drivers and signature oval ear tips, as well as flat cables with in-line mic and controls. Frequency range is listed at 10Hz to 19kHz. A carry case and clothing clip are included. They will be available in September, in black or white, for a $199 suggested retail.