New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
New York – Monster announced the expansion of several headphones lines yesterday at a showcase for the press, here.
Monster added a white, on-ear version of its Diesel Noise Division Vektr headphones. The white Vektr, co-developed by Monster and Diesel, is a tri-folding headphone that joins the current black model, and features proprietary titanium-coated driver technology that delivers Pure Monster Sound with a minimum of distortion, according to the company. The cable features a distinct triangular section that prevents tangling.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
New York — SMS Audio, the manufacturer founded by rapper 50 Cent, added to its Street by 50 headphones line with an on-ear model.
The company also added new colors for the over-ear and in-ear versions.
The on-ear Street by 50 headphones feature 40mm drivers, memory-foam ear cushions, a removable cord with in-line mic and controls, and a hard carry case. This model will come in Shadow Black and Ghost White, and will be available Oct. 7 for a $179 suggested retail.
Wayne, N.J. — JVC introduced three new headphones this week, all of which will be available in October.
The HA-FR6 Gumy Plus in-ear headphones feature in-line mic and controls, 11mm neodymium drivers, and a choice of eight colors. Suggested retail is $14.95.
The HA-S400 on-ear headphones have a foldable design, 30mm drivers, cushioned ear pads and a soft headband. The drivers have carbon nanotubes inside, which, according to JVC, provide “a balance of strength and flexibility that cannot be matched by diaphragms made from metals or plastics.”
Old Lyme, Conn. — Sennheiser, one of the most vocal foes of illegal headphones counterfeiting, said it has implemented new ID technology for its consumer packaging.
Syracuse, N.Y. — AfterShokz, supplier of open-ear headphones powered by patent-pending bone-conduction technology, said that APW Brands, an airport CE reseller, will be a retail launch partner for the Aftershokz Sportz M2.
The second generation AfterShokz headphones will be available at APW Brands’ 50-plus retail locations in more than 21 airports nationwide, including Airport Wireless, Techshowcase and Tech Interaction. This partnership is an extension of the company’s focused effort to increase distribution into niche markets, the supplier said.
Park City, Utah — Skullcandy has named Kyle B. Wescoat as senior VP and chief financial officer.
The appointment will become effective Oct. 1. Mitch Edwards, the company’s former chief financial officer, resigned in the spring “in order to pursue other opportunities, including charitable and humanitarian activities,” a spokeswoman told TWICE.
San Diego — Sony entered the celebrity-branded headphones market today with the launch of the $299 X headphones, done in partnership with Simon Cowell and Syco Entertainment.
Syco is a joint venture between Cowell and Sony Music Entertainment.
Los Angeles — Bigr Audio introduced a pair of headphones meant to commemorate the 10-year death anniversary of hip-hop artist Jam Master Jay.
The namesake “eco-friendly” headphones feature 40mm drivers, laser-engraved farmed natural rosewood ear cups with the Jam Master Jay logo on the left ear cup, and a foldable design. A leather carrying case is included.
Suggested retail is $149, and the first 100 people to buy them will receive versions that are autographed by his son, Jason Mizell, Jr. (DJ Jam Master J'son).
Indianapolis — PSB Speakers announced a lower-priced version of its M4U 2 headphones.
The M4U 1 model drops the amplified and noise-canceling modes, and drops the price to $300, compared with for the M4U.
Features include 40mm drivers, gyro-suspended ear pads, tangle-free cord and a foldable design. They come in gray or red.
PSB said it is showing these headphones at CEDIA Expo this week at Lenbrook America’s booth, No. 3649.