UltraViolet Called Digital Delivery 'Do-Over'
By Greg Tarr On Jan 17 2011 - 6:01am
LAS VEGAS — A multi-industry coalition including Hollywood
studios, electronics manufacturers, retailers and video
providers, formally unveiled at International CES a virtual
content locker designed to simplify and consolidate
the purchase of video content for playback across multiple
devices.
The proposed system, called UltraViolet, is expected to
launch this summer and will enable the purchase of movies
and TV shows as a download for use on up to 12 devices
at any one time, and to be shared with up to six relatives
or friends.