Mobile Shopping Becoming Commonplace For Consumers
By Alan Wolf On Mar 26 2012 - 4:01am
NEW YORK – M-commerce is well
on its way to becoming a routine
method of shopping, separate studies
by Nielsen and PriceGrabber suggest.
Nielsen, which metered the smartphones
of 5,000 U.S. volunteers,
said the majority of owners used their
devices for shopping this past holiday
season, and that consumers are
increasingly using smartphones to
compare prices, research products
and reviews, find retail locations and
redeem coupons.