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San Mateo, Calif. - GoPro announced today that Hon Hai Precision Industry also known as Foxconn, has acquired an 8.88 percent full-diluted stake in GoPro for $200 million, valuing the company at $2.25 billion.
GoPro is a manufacturer of wearable and gear mountable cameras are used by consumers, professional athletes, and video production professionals.
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Moorestown, N.J. – iON Worldwide, makers of the iON Air Pro action video camera, introduced Tuesday iON The Game, a video camera specially designed for recording and playing back sporting activities from tennis and golf to basketball and baseball for instant analysis.
Like the original iON Air Pro, iON The Game has Full HD 1080p resolution capability is waterproof and is equipped with Wi-Fi.
Center Valley, Pa. — Olympus Imaging America has unveiled plans for an integrated multimedia campaign, featuring television and online advertising to highlight the company’s Pen E-PM2 Micro Four Thirds mirrorless compact system camera (CSC).
Olympus said its new “Capture Your Stories” campaign demonstrates how easy it is to capture great images on the go with the new Olympus Pen, simply by touching the camera’s LCD screen.
New York – Low pricing will help keep consumer electronic market revenue for manufacturers just barely above water for 2012, according to IHS iSuppli.
Jordan Selburn, senior principal analyst for consumer platforms, is forecasting a 1.4 percent increase in sales this year by OEMs as these companies zero-in on attracting customers with low-ball pricing.
Center Valley, Pa. – Olympus has introduced an M.Zuiko Digital 17mm f1.8 lens to its family of Micro Four Thirds lenses.
The 34mm equivalent lens (in 35mm film cameras) offers a bright, wide-angle, single-focal-length for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments.
The compact lens, which ships in December at a $500 suggested retail, features a metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.
New York – Fujifilm brought out its X-E1 and XF1 digital cameras to its Focus On Fashion event at the Fujifilm Pop-Up Store in Greenwich Village Tuesday night.
The pop-up gallery gave members of the press an opportunity to try out the newest additions to the Fujifilm X-Series digital camera line.
The Thrillist-curated street style gallery included well-dressed women shot on the streets of NYC and live models.
Lake Success, N.Y. — Canon USA donated $100,000 on Wednesday to AmeriCares to aid in the relief efforts for Hurricane Sandy.
“On behalf of all employees at Canon USA, we extend our heartfelt thoughts and prayers to those affected by Hurricane Sandy,” said Joe Adachi, Canon USA president and CEO.
Commack, N.Y. – Tamron introduced this week two more lens packages for DSLR users.
Tamron’s SP 70-200mm F/2.8 Di VC USD will be available in mounts for Canon, Nikon and Sony cameras for a $1,500 suggested retail, and the 90mm F/2.8 Di VC USD 90mm macro prime lens will be available for Canon, Nikon and Sony mounts at $850.
The SP 90mm F/2.8 Di VC USD macro offer vibration compensation and an ultra-silent drive system.
Ronkonkoma, N.Y. — Sigma said it is now shipping the first lens in its new Art Line — the 35mm F1.4 DG HSM.
Available in mounts for Nikon, Canon, Sony, Pentax and Sigma DSLRs, the prime lens carries an $899 estimated street price.
The 35mm F1.4 DG HSM will feature a new matte finish and overall new design concept, which includes a clearly defined category label.
The lens provides exceptional low-light performance and a pronounced bokeh effect.
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