McIntosh Outlines Experience Center Goals
By Joseph Palenchar On Nov 7 2011 - 6:02am
BINGHAMTON, N.Y. – McIntosh is rolling out Mc-
Intosh-dedicated Experience Center rooms in dealer
stores “to elevate the entire experience
that consumers have with our
brand” and “broaden the customer
base to consumers who can appreciate
anything that is at the top of their
class,” said Linda Passaro, sales and
marketing global VP.
The first Experience Center opened
Friday, Nov. 4, at Century Stereo in
San Jose, Calif., and the second will
open Thursday, Nov. 10, at IQ Home
Entertainment in Fairfax, Va.