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TWICE Exclusive: Mode Media's Report On CE Desire By Demographic

BRISBANE, CALIF. — CE manufacturers should focus their promotional firepower on millennials to get the biggest bang for their marketing buck. The group, generally described as those born between the 1980s and the turn of the century, is more inclined to covet electronics than its younger Gen X cohort and the older baby boomer generation, according to a survey conducted exclusively for TWICE by digital content and advertising provider Mode Media.