Worldwide CE Sales
Approach $1 Trillion
By John Laposky On Jan 17 2011 - 6:01am
LAS VEGAS –
Global retail sales of consumer electronics
will approach $1 trillion in 2011, riding two solid years
of growth, predicted the Consumer Electronics Association
CEA industry analysis director Steve Koenig said global
sales hit $873 billion in 2010, up 13 percent from 2009, a
year in which the worldwide economic crisis caused sales
to drag 9 percent year over year. A “very bullish” Koenig
predicted sales of $964 billion in 2011, 10 percent higher
than in 2010, and added that he “would not be surprised at
all” if the figure topped $1 trillion for the first time.
Much of the growth is being driven by developing markets
such as the Middle East and China, a trend that CEA
sees continuing. But after a 2009 that saw regional CE
sales fall in every geographic region CEA defines, every
region showed some growth in 2010, with the exclusion
of flat sales in Japan in Eastern Europe.
Growth leaders by percentage included Africa (up 70
percent), the Middle East (25 percent), China (24 percent)
and Asia (17 percent.) North American sales were
up 8 percent year over year.
In addition, every region is expected to show growth in
2011, with Western Europe leading the way at 23 percent.
Technologies leading the global growth spurt in 2010
included: smartphones, which contributed $51 billion
more to CE revenue than the previous year; mobile PCs,
including notebooks and tablets ($22.9 billion more than
2009), and LCD TVs ($20.6 billion more.)
Looking ahead, 2011 smartphones, mobile PCs and LCD
TVs will gain another $88 billion in combined revenue.