By Lisa Johnston
New products on display at the American International Toy Fair, held in N
As retail competition grows fiercer — for real estate as well as customers — CE merchants have been forced to don their creative caps and devise novel store formats to suit the changing times.
On the following pages, TWICE takes a look at five new design concepts that address the challenges and opportunities in their markets and for their companies. They include:
Best Buy, which having conquered the strip mall now needs to tame the urban frontier;
Gateway and CompUSA, which need to integrate new A/V assortments into their PC chains;
Electronics Expo, a nascent specialty store that needs a niche in the cutthroat New York metro market;
Macy's, the grand old department store dame that has reawakened to CE and needs a point of entry.
Whether these retail experiments will be fruitful and multiply remains to be seen. But in the meantime, hats off to these innovators for trying.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.