Video Game Sales Drop 13% In January
By Lisa Johnston On Mar 11 2010 - 6:27pm
PORT WASHINGTON, N.Y. —
Video game sales dropped 13 percent
in January, when compared with dollar
sales in the prior-year period, according
to The NPD Group.
January 2010 sales of video games
were $1.17 billion, down from $1.34
billion in 2009. Hardware sales were
$353.7 million, down 21 percent from
the prior year’s $446.8 million.
Software sales dropped 12 percent,
from $682.6 million in 2009, to $597.9
million in 2010.
Video game accessories sales were the
lone growth category, showing a 2 percent
increase in sales. January sales were
$217 million, up from $211 million in the
The Wii was the most popular hardware
unit for the period, followed by the
Nintendo DS, Xbox 360 and the Play-
David Riley, NPD director, said of
the figures, “January was a month when
the core gaming segment flexed its muscle.
Sales of the top 10 titles were up 20
percent over January 2009’s top 10, with
three of the top five titles appealing to the
“The successful launch of Mass Effect
2, which was the second best-selling
SKU and best-selling launch title
for the month, speaks to power and
inf luence of this important segment.
Mass Effect 2 only had five days in the
January data month, selling an average
of 114,000 per day in the United
States. alone. That’s impressive,” Riley