New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Value Added Services (VAS), here, a developer and marketer of products that enhance extended warranty programs for retailers, has sold a controlling interest in the company to Dallas-based Reef Equity valued at $22.4 million.
VAS said the infusion of capital will allow it to "further expand and enhance its reputation" as a provider of tangible, customer-centric products designed to help consumer electronics retailers sell service programs such as extended services plans and home installation services that help distinguish them in the marketplace.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.