U.S. Tablet Ownership Doubled During Holidays
By Doug Olenick On Jan 30 2012 - 6:01am
NEW YORK –
The 2011 holiday season
saw the number of tablet owners in the
United States almost double.
According to the Pew Internet &
American Life Project, the number of
Americans owning a tablet jumped from
10 percent, to 19 percent, between mid-
December and early January. E-book
readers also fared well, with ownership
vaulting from 18 percent, to 29 percent,
during the same time perioed.
Pew researchers said this increase
was striking because from mid-2011 into
the fall months, tablet and e-book ownership
had remained steady. Giving a lift to
sales were the introductions of the lowerpriced
Kindle Fire and Barnes & Noble
Nook Tablet, along with basic e-book
readers costing less than $100.
Pew surveyed 2,986 people, 16 years
of age and older.