Target Sending Coupons To Cellphones

By Alan Wolf On Mar 23 2010 - 9:55am




MINNEAPOLIS — Target has introduced a mobile coupon program that allows customers to receive and redeem discount offers via their cellphones.

The coupons can be redeemed at all Target locations by scanning a bar code on the handset’s display upon checkout.

Shoppers can join the program at Target. com/mobile for PCs or m.target.com for mobile phones. Consumers can also opt-in by texting COUPONS to 827438 (TARGET).

Customers will receive a confirmation text message with a link to a mobile Web page that contains multiple coupon offers, all accessible through a single bar code. Offers are single-use and expire on the listed date.

“We know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions,” said Steve Eastman, president of Target.com.

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