New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Nothing is more influential to a purchaser of home audio equipment than an in-store demonstration, according to a consumer survey conducted by the Consumer Electronics Association (CEA).
CEA's 2007 Audio Purchasing study breaks down the purchase decisions of more than 4,000 consumers that purchased a home audio system, including home theater in a box (HTiB) systems, component A/V receivers and speakers, in the previous two years.
Across all buyer types, consumers were most likely to buy from a store that provided a product demonstration. And the demo can also compel consumers to spend more money than they originally planned. For instance, about a third of HTiB buyers said the demo encouraged them to spend more on their purchase.
The full study is available at www.ce.org. Below is a glimpse at HTiB purchase influences.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.