Stevenson's TraQline: Consumers Still Want Printed Photos
By TWICE Staff On May 8 2012 - 4:01am
LOUISVILLE, KY. –
The Stevenson Company, a
leading provider of consumer data and market research,
released the findings of its TraQline Photo
Behavior report, a monthly survey of tens of thousands
of consumers that measures their usage of
photo products and services such as digital/film
photography, printing, sharing and other behaviors.
While smartphones accounted for 17 percent of
the number of photos taken, consumers took 20 percent
of photos with a DSLR and 52 percent of photos
with a point-and-shoot camera —proving that,
contrary to popular belief, the digital camera is not
dead, Stevenson said.
Of the 26 percent of photos ordered online and
picked up at a retail location, Walgreens emerged
as the share leader in photo prints, with 46 percent.
Walmart is the share leader for self-service photo
pickup at store kiosks, with 40 percent. Online retailers
like Shutterfly and Snapfish are the leaders
in photos printed online and mailed home, with 32
percent and 30 percent share, respectively.
Other TraQline Photo Behavior findings include:
• Size matters when it comes to photos — more than
84 percent of printed photos are 4 by 6 inches or smaller.
• Location. Location. Location. Convenient location
is one of the top reasons consumers purchase photo products in stores.
• Promotional offers are the top reason consumers
“In spite of technological advances and options
for viewing and sharing photos online, consumer demand
for printed photos and merchandise remains
significant,” said Eric Voyer, VP of The Stevenson
Company. “Consumers are incented to shop based
on location, ease of use, previous experience, price/
promotions and quality of the product. Knowing
what drives purchase decisions positions retailers
for ongoing growth.”