Stevenson's TraQline: Consumers Still Want Printed Photos

By TWICE Staff On May 8 2012 - 4:01am




LOUISVILLE, KY. – The Stevenson Company, a leading provider of consumer data and market research, released the findings of its TraQline Photo Behavior report, a monthly survey of tens of thousands of consumers that measures their usage of photo products and services such as digital/film photography, printing, sharing and other behaviors.

While smartphones accounted for 17 percent of the number of photos taken, consumers took 20 percent of photos with a DSLR and 52 percent of photos with a point-and-shoot camera —proving that, contrary to popular belief, the digital camera is not dead, Stevenson said.

Of the 26 percent of photos ordered online and picked up at a retail location, Walgreens emerged as the share leader in photo prints, with 46 percent. Walmart is the share leader for self-service photo pickup at store kiosks, with 40 percent. Online retailers like Shutterfly and Snapfish are the leaders in photos printed online and mailed home, with 32 percent and 30 percent share, respectively.

Other TraQline Photo Behavior findings include:

• Size matters when it comes to photos — more than 84 percent of printed photos are 4 by 6 inches or smaller.

• Location. Location. Location. Convenient location is one of the top reasons consumers purchase photo products in stores.

• Promotional offers are the top reason consumers purchase online.

“In spite of technological advances and options for viewing and sharing photos online, consumer demand for printed photos and merchandise remains significant,” said Eric Voyer, VP of The Stevenson Company. “Consumers are incented to shop based on location, ease of use, previous experience, price/ promotions and quality of the product. Knowing what drives purchase decisions positions retailers for ongoing growth.”

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