New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Home >> Retailing >> Retailing >> Sony Updates Nutcracker Ce Themes Sony Style Windows >> Sony Updates 'Nutcracker' With CE Themes For Sony Style Windows
The windows of Sony's 40 Sony Style stores will be decorated with a gift-giving theme this holiday season, and according to the company the designs will incorporate hints intended to help consumers looking for the "perfect gift."
The chain's window theme this year is "What to Give, What To Get, Hint: It's a Sony." According to the company, the vignettes will incorporate the ballerina, the nutcracker and the mouse king characters from the classic holiday story "The Nutcracker."
The majority of the stores, save for the flagship Sony Style location here, will feature the following key elements:
a 6-foot ballerina who stands on point and wears a skirt housing a selection of products including a PlayStation Portable, Alpha DSLR-A700 camera, Cyber-shot DSC-T10 and DSC-T2, Reader Digital Book, Vaio VGN-TZ series notebook, Vaio mice in various colors and a Sony Ericsson mobile phone;
a nutcracker figure represented graphically in a metallic banner behind the ballerina. The banner, created by French illustrator Danielle Siegelbaum, is said to feature graphics of Sony products including a Bravia TV remote control as the body of a toy soldier, a Mylo personal communicator as the head of a toy solder, a Vaio notebook PC as a messenger bag, Cyber-shot cameras as the heads of the toy soldiers, and a PSP purse.
a three-dimensional Vaio mouse king placed at the base of the window. The windows are also said to feature snowflakes that incorporate elements of Sony's HDNA advertising campaign.
another exterior window is said to feature five 26-inch Bravia TVs in a variety of colors "stacked up like pastries on a cake stand."
The company noted that its Manhattan flagship location, on Madison Avenue, will feature a more elaborate version of the theme, including a giant silver nutcracker with red and neon digital signage embedded in his chest, mice shopping online at www.sonystyle.com, "enormous" gift boxes with HDNA ribbons, and large LED pulsating HDNA snowflakes. It will also feature a holiday scent at the store entrance, in addition to the mandarin and vanilla scents standard throughout the Sony Style stores.
In addition to the windows, the interior of the stores feature 3-D HDNA LED snowflakes clustered together as a mobile.
Finally, the retailer also said it plans to offer a Sony Style custom holiday CD as a gift with purchase, while supplies last.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.