By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The new Sony Ericsson Mobile Communications company continued to gain momentum in the first quarter, reporting a break-even result, which is earlier than anticipated, according to parent Ericsson.
The joint venture with Sony shipped 5.8 million phones, accounting for $993.7 million in sales. Ericsson said a favorable product mix was reflected by a higher-than-expected average selling price and faster return to profit.
Overall, Sony Ericsson achieved a break-even in adjusted operating income on lower volume than last year. In the first quarter of 2001, the Ericsson phone segment reported a $530.6 million adjusted operating loss.
Ericsson estimates that about 85 million phones were shipped industrywide during the first quarter, and expects 400 million to 420 million to be shipped this year. Replacement phones with color screens and multimedia capabilities are expected to be the growth drivers, Ericsson said.
Ericsson, overall, reported $3.6 billion in sales during the first three months, down 26 percent from the $4.8 billion recorded in the year-ago period.
The company reported a net loss of $356.9 million in the first quarter, compared with net income of $38.6 million in the same three months in 2001.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.