Siras: Quicker Returns Seen For Digicams

By TWICE Staff On Mar 12 2012 - 4:01am

REDMOND, WASH. — In a comparison of consumer return attempts for digital imaging products over the last three years, Siras reports that more consumers attempted to return products in the first 15 days in 2012 than in the two previous years.

“Return policies have been getting tighter and consumers are paying closer attention,” said Peter Junger, Siras president. “This is the kind of change retailers should be happy to see, since it means that consumers who make returns are generally doing so more promptly.”

Siras, based here, provides product registration, return validation and product lifecycle tracking services to retailers and manufacturers. The new analysis, provided exclusively to TWICE, includes data only from the manufacturers and retailers participating in Siras programs.

“It is also possible that consumers are watching their credit more closely and returning products quickly to avoid carrying an unnecessarily high credit card balance — or incur fees, even for one month,” Junger said. “However, we don’t track consumer data and can’t make that correlation. As for the new trend, if it holds for 2012, it’s likely to become the new norm.”