New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
For all the talk of unassisted consumers flocking to the Web to research and buy their CE products solo, a hefty majority of shoppers still count on the in-store sales associate to advise and guide them in the purchasing process.
According to a recent survey conducted exclusively for TWICE by Campaigners, a full-service field and marketing firm based here, fully 44 percent of CE shoppers described a sales associate's recommendation as "a very important factor" in forming their purchasing decisions.
Floor sales staffers hold even greater sway over 15 percent of respondents, who said they value employees' recommendations "the most" when deciding what to buy in CE specialty stores.
Another 32 percent consider the advice of sales associates to be "somewhat important," and acknowledge that they wield "some degree" of influence over their purchase decisions.
The poll was conducted within national and regional CE specialty chains during the second week of October.
For more information, visit www.campaigners.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.