By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Sharp and NBC Universal announced an extension to their co-marketing relationship including the placement of an outdoor video billboard between 42nd Street and 7th Avenue in New York City's Times Square.
The display will measure 3,600 square feet, (12 by 20 feet), and will showcase the AQUOS logo on the cabinet.
Sharp and AQUOS logos will be placed on the frame surrounding the AQUOS display. NBC Universal video content will run 18 hours a day on the display, from 7 a.m. until 1 a.m.
Sharp will be the exclusive advertiser in all of the product categories in which it competes, and non-competing third-party advertisers will also be given the opportunity to purchase advertising time on the video display from NBC's digital ad sales team.
The billboard is an extension of the co-marketing relationship between Sharp and NBC Universal that made Sharp AQUOS the official high-definition television of the NBC Experience Store. More than 150 Sharp AQUOS LCD TVs have been installed throughout the store and select areas of the NBC Studio Tour, providing a high-definition (HD) upgrade to the popular visitor destination.
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